Nuts.com Charts First-Ever Course Into Retail With New Brand

Direct-to-consumer snack company Nuts.com is debuting its first-ever retail-ready brand, Pop & Sol. Initial offerings include four sweet nut and fruit blends launching at select ShopRite and The Fresh Market stores and four savory mixes exclusively on Target shelves.

The introduction of Pop & Sol marks the company’s foray into the snack aisle in nearly a century. The family-owned business began in 1929 as a neighborhood shop known as the Newark Nut Company. Founder Poppy Sol sold premium bulk nuts and dried fruit at the Mulberry Street open-air market on the edge of the Great Depression.

“We’ve been obsessed with quality, care, and the art of snacking ever since our founder Poppy Sol started serving up nuts nearly 100 years ago,” said Nuts.com CEO PJ Oleksak in a statement. “Pop & Sol is our way of honoring that legacy, with flavors he definitely didn’t see coming.”

Developed in-house, the lineup includes Banana Dusted Dark Chocolate Covered Walnuts, Coconut Flaked White Chocolate Covered Cashews, Raspberry Dusted Dark Chocolate Covered Almonds, Strawberry Dusted Chocolate Covered Hazelnuts, Jalapeno Cashews, Roasted Elote Peanuts, Sea Salt & Pepper Cashews and Sea Salt & Vinegar Almonds.

Today, Nuts.com ships a broad assortment of gluten-free, organic-certified, sugar-free and kosher snack options to more than a million customers a year across the U.S. and Canada. The company operates facilities and distribution centers in New Jersey, Nevada, Indiana, Texas and Florida and claims it has more than doubled volume since 2019.