Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine the breakfast category.

With consumers hungry for low-sugar, protein-rich options — a trend that has recently migrated into cold cereals, of all places — brands are bringing bright ideas to other breakfast staples. Pasture-raised egg brand Handsome Brook Farm is launching egg yogurt under a new brand, Chikaraka, while superfood brand The Osso Good Company is launching nutrient-packed waffles made with bone broth.

Halal frozen meal, sauce and snack brand Saffron Road is mapping another category entry, launching shelf-stable meals this month. The new microwavable pouches come in two Indian-inspired flavors: Chickpea Masala and Delhi Potatoes.

Capitalizing on the success of a top-selling novelty, organic ice cream brand Alden’s is leaping into dairy-free with the debut of seven dairy-free flavors and two dairy-free treats at the Winter Fancy Food Show this week.

At the Winter Fancy Food Show, two Colorado-based food brands known for their indulgent taste profiles debuted functional food plays designed to attract more discerning health-aware consumers.

88 Acres is growing beyond the seed, launching a line of protein bars online on Tuesday, January 14, and as an exclusive offering in Whole Foods Market globally next month.

Plant-based brand Miyoko’s Creamery wants to ensure consumers can have their cheese — and properly melt it too. The company will debut a line of pepperjack and cheddar cheese slices, blocks and shreds in spring 2020, along with cultured oat milk butter. The brand will also launch a new legume-based pizza cheese in foodservice outlets.

For Italian food brand Rao’s, clean-label isn’t a new concept. After seeing success in sauce, the company is steering toward new categories, expanding its homestyle cooking with a new line of jarred soups and frozen entrees.

This year’s NACS trade show featured a wide range of innovation in fruit, vegetable and protein-powered snacks — including new single-serve sizes ripe for c-store placement. In this gallery, we highlight a handful of new products from the show that forecast a future of wellness-minded on-the-go snacking.

Former Shark Tank winner Pipsnacks is growing its family of heirloom corn snacks, launching new cheese balls and corn chip dippers into retail this month. The Brooklyn-born company is also rebranding its image, pivoting away from its artisanal roots as it seeks to expand.