New Product

Established food companies are reshaping familiar staples around the growing demand for protein and fiber.

WILDE has built its reputation by proving chicken breast belongs in the snack aisle. FoodStory Brands is stepping into the protein bar ring with a brand created in partnership with global mixed martial arts organization UFC.

Lil Bucks is making its biggest product leap yet with a gluten-free, vegan take on the classic marshmallow cereal bar. Fields Good combines indulgent cookies with wellness-focused benefits for different occasions throughout the day.

Takis is dropping artificial colors from its entire U.S. product lineup by the end of the year, marking the latest reformulation effort from a major snack brand as the industry shifts toward cleaner ingredient labels.

Better Sour is broadening its audience without abandoning its roots. Like Air has expanded beyond its flagship line of puffcorn with the launch of Drizzled Rice Cakes.

The Buffalo, N.Y.-based maker of organic seed-based snacks has completed the largest expansion in its history, doubling production capacity while rolling out new sustainable packaging and adding two flavors to its cracker lineup.

Six years after selling better-for-you candy business SmartSweets, Tara Bosch has set her sights on another snack aisle staple: potato chips.

Archer Meat Snacks is branching beyond beef and turkey for the first time, betting chicken can help fuel its next phase of growth as retailers devote more space to the booming meat snacks category.

Protein bars have long borrowed cues from the candy and cookie aisles. Takeaways is taking inspiration from the salty snacks set instead.

Rolling out to Kroger stores this month, Snackers is a line of smaller-format items made with simple ingredients including antibiotic-free meat and cage-free eggs.