New Product

In this week’s notable new products roundup, Better Than Bouillon teams up with A-Sha Foods on at-home ramen kits, Ben & Jerry’s unveils its latest mission-driven pint, and NuTrail pumps up the protein in a new line of granola.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery examine four stories shaping the packaged food industry: the seed funding round fueling a drink mix startup’s retail expansion, The EVERY Company’s latest step toward commercializing precision-fermented egg white proteins, Welch’s bid to disrupt the frozen sandwich category, and the FDA’s push for greater transparency around caffeine content.

Available in Frosted Strawberry, Cinnamon Brown Sugar and S’mores, each gluten-free pastry delivers 11 grams of protein, 6 grams of fiber, 2 grams of added sugar and 5 grams or less of net carbs.

Established food companies are reshaping familiar staples around the growing demand for protein and fiber.

WILDE has built its reputation by proving chicken breast belongs in the snack aisle. FoodStory Brands is stepping into the protein bar ring with a brand created in partnership with global mixed martial arts organization UFC.

Lil Bucks is making its biggest product leap yet with a gluten-free, vegan take on the classic marshmallow cereal bar. Fields Good combines indulgent cookies with wellness-focused benefits for different occasions throughout the day.

Takis is dropping artificial colors from its entire U.S. product lineup by the end of the year, marking the latest reformulation effort from a major snack brand as the industry shifts toward cleaner ingredient labels.

Rivalz is raising a $5 million investment as the brand launches a Puff product and targets new foodservice and retail opportunities.

Better Sour is broadening its audience without abandoning its roots. Like Air has expanded beyond its flagship line of puffcorn with the launch of Drizzled Rice Cakes.

Protein Pints launched a four-SKU line of ice cream pops today, expanding its potential shelf space in the frozen dessert section.