Location:
Florida (must be Florida-based and willing to travel regularly)
The Opportunity
We are an established brand with a strong market presence, and we are now introducing a new line of hemp-derived beverages. We are seeking someone who can lead the launch and drive sales efforts for our hemp-derived beverage line in Florida, building distribution, opening accounts, and establishing our presence in the market from day one. This role requires a self-starter who can create momentum without an existing footprint and confidently educate accounts on a new product category.
This position is ideal for someone with strong CPG experience who wants greater autonomy, ownership, and influence than a traditional sales role — while still operating within a well-structured, growth-oriented organization. As the Florida market scales, this role is expected to evolve into building and managing a sales team.
What You’ll Do
Primary Duties (Outside Sales)
• Serve as the primary outside sales lead for the Florida market
• Conduct door-to-door field sales to open new retail and on-premise accounts
• Regularly travel throughout your assigned territory to meet customers, pitch products, and drive distribution
• Build and manage relationships with retailers, buyers, distributors, and key decision-makers
• Execute in-person account visits, product demonstrations, tastings, and promotional activation
• Lead new distribution efforts, sell-in initiatives, and placement opportunities directly with account owners
Territory Ownership & Reporting
• Develop and execute the Florida territory strategy with a focus on sales growth and account penetration
• Track daily field activity, account pipeline, sales results, and distribution metrics using CRM tools
• Provide organized market insights, reporting, and recommendations to senior leadership
• Establish playbooks and best practices for future outside sales hires
Ideal Background & Attributes
• 3–6 years of CPG sales experience (beverage strongly preferred)
• Experience with Acumatica preferred but not required; must be able to learn it
• Experience at an established CPG company or structured sales organization
• Proven success in territory-based outside sales and opening new accounts
• Strong experience with field selling, cold outreach, and door-to-door customer engagement
• Understanding of velocity, sell-through, merchandising, and placement strategies
• Familiarity with retail, on-premise, and foodservice channels
• Experience working with distributors, brokers, or DSD partners
• Comfortable performing resets, launches, and merchandising work during account visits
• Highly organized with strong routing, follow-up, and pipeline-tracking skills
• Entrepreneurial, ownership-driven mindset — treats the territory like their own business
• Based in Florida with the ability to travel frequently throughout the state
Compensation
Competitive base salary + performance-based commission
Significant upside tied to territory growth and future team expansion
How to Apply
Applicants can email hr@plugplay.com with the subject line "PlugPlay Hemp Sales Rep - [Your Name]". Include a resume, relevant experience, and your upcoming availability.
Confidential & Proprietary Notice
This document and its contents are the property of the Company. Unauthorized use, copying, or disclosure is prohibited.