Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
NotCo Expands Beyond Plant-Based With Magnum Ice Cream Partnership
Today, The Magnum Ice Cream Company announced a new partnership with AI-driven food innovation company NotCo, marking the latter’s inaugural venture beyond its plant-based roots.
New Products: Protein Pints Bulks Up Portfolio, Day Out Snacks Unveils Seasonals
In this week’s new products roundup, Protein Pints adds two new ice cream flavors to its portfolio, Day Out Snacks prepares for the holiday season, and Evergreen goes deeper into waffles.
Will AI Reshape Shopping Habits?
Artificial intelligence is increasingly being used to reshape the shopping experience and bring more personalization to purchasing patterns.
Smooth Move: One Trick Pony Takes Peanut Butter Beyond the Jar with Popcorn Launch
Natural peanut butter brand One Trick Pony is venturing outside of the jar and into the salty snack category with the introduction of Caramel Crunch Peanut Butter Popcorn as it continues to “see how far we can take peanut butter,” co-founder Lucy Dana told Nosh. “We had a slide in our original pitch deck that… Read more »
New Products: Wickles Pickles Debuts First No-Heat Innovation, Sauz Shakes Up Pasta Night
In this week’s notable new products roundup, Wickles Pickles cools things down with its first no-heat offering, One Trick Pony ventures beyond the peanut butter jar, and Sauz launches four new premium pasta sauce flavors.
CPG Week: Nutrabolt in Bloom and Money For Magic Mind
In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss recent investments in Bloom Nutrition, Tost and Magic Mind, plus meal kit makeovers and marathon-friendly food and beverage brands.
Fly By Jing Sidelines Spice With Latest Launch
Sichuan spice slinger Fly By Jing introduced its first heat-free innovation this week, extending its hand-cut noodle line with a Classic Soy variety as it works to make the brand accessible to “an even broader community of eaters.”
Factor Overhauls Menu With Protein, GLP-1 Focus
Factor claims it has executed its largest menu overhaul as it works to elevate “science-backed nutrition” via more than 100 new weekly offerings designed to appeal to a variety of consumer demands.
The Racers, Not the Race: How Brands Win With Run Clubs
Run clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.
New Products: Kevin’s Founders Unveil Next Act, Long Weekend Readies for Soup Season
In this week’s new products roundup, the duo behind Kevin’s Natural Foods ventures into the snack segment, Long Weekend gears up for chilly weather with a line of instant soups, and Tony’s Chocolonely pays homage to pralines with its latest flavor.