Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Marketing: Bachan’s Unveils Bold New Look; Archer Rolls Out First National Campaign
Japanese barbecue sauce brand Bachan’s has unveiled a refreshed visual identity and packaging design centered around its octopus mascot, Octo.
From Midwest Secret To Inc. 5000: How Toom Is Making Garlic Dip A Staple
Minnesota-based Lebanese garlic dip brand Toom has patiently worked to keep a low profile as it tinkered with its marketing and formulation, but is now expanding its retail presence.
Daily Briefing (Insiders Only): Quick Bites For Newtopia Now
The second annual Newtopia Now opens its exhibit halls today in Denver. Here’s a taste of what’s in store.
Additional Content
Marketing: Fresh Looks For Xochitl, Fly By Jing And Firehook
In this marketing roundup, Xochitl, Fly By Jing and Firehook Crackers refreshed their respective brand looks as a number of brands employed new activations and partnerships to build brand awareness.
Gopuff Goes Supersized Amidst Fears of Shortages
As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.
Why B-Sides Is Uncertain About Upcycled Labeling?
Upcycled puffed snack brand B-Sides launched in January, focusing on its health claims over a marketing too closely to a sustainability message.
New Products: Heyday Does Seasoned Beans, Actual Veggies Packs the Protein
In this week’s notable new products gallery, Heyday Canning grows its portfolio of premium pantry staples, Actual Veggies packs more protein into its chef-crafted veggie burgers, and Verve Coffee Roasters rocks out with the Grateful Dead.
New Products: Collabs from Tru Fru and Athenos, Plus Khloé Kardashian’s Protein Popcorn
In this week’s notable new products roundup, Tru Fru collaborates with Tarte Cosmetics on a limited-edition sweet treat, Khloé Kardashian steps into the packaged food space with Khloud protein popcorn, and Tillamook scoops into summer with two seasonal flavors.
People Moves: Campbell’s Exec Shift; Thrive’s New Merch
In this People Moves: Campbell’s makes two key growth-area promotions, Thrive adds muscle to merchandising team, Baldor name new president and more.
New Products: JELL-O Does Plant-Based, Pringles Collabs With Miller Lite
In this week’s roundup, JELL-O ventures into the plant-based dessert space, Sprinkles Chocolate takes inspiration from a classic campfire treat, and Pringles partners with Miller Lite.
Marketing: Archer At Bat, Newman’s On Tour
In this marketing roundup: Archer goes to bat for the LA Dodgers, Newman’s Own goes on a “Pay What You Can” tour, Gopuff and Magnolia Bakery link up for a 4/20 treat and more.
‘We’re Watching It All’: A Bite With Kodiak CEO Val Oswalt
We recently caught up with Kodiak CEO Val Oswalt to learn more about what’s changed since the brand’s acquisition, what’s next and get her take on how CPGs can stay nimble amid shifting consumer and regulatory winds.
Shape Shifting: How Clio Is Bulking Up The Fresh Snack Set
The fresh set is growing at retail, and Clio Snacks is aiming for placement at the forefront. The Greek yogurt snack bar maker is set to double its business over the next 18 months as it goes deep on an omnichannel approach that now spans 28,000 doors across grocery, club, mass, c-stores, foodservice and online.