Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
How SMASH it! Foods is Catering to the ‘Modern’ Seafood Consumer
The Plant Based Seafood Co. this month is launching SMASH it! Foods, a new line of Superfood Salmon Balls.
Magnolia Table Debuts Frozen Baked Goods Line, Supported by Springdale Ventures Investment
Magnolia Table is stepping beyond its restaurant roots and into the world of packaged food with a frozen baked goods collection.
Pip’s Drops Corn In Rebrand Name, Adds Avocado Oil
Pipcorn has rebranded to Pip’s Heirloom Snacks as it transitions its portfolio from seed oils to avocado oil.
Climax Foods Rebrands As Bettani Farms, Raises $6.5M
Alternative dairy ingredient provider Climax Foods has rebranded as Bettani Farms amid new leadership and a $6.5 million investment.
Walmart Eliminating Synthetic Dyes, Dozens More Additives From Store Brands
Walmart U.S. announced this week its plans to remove synthetic dyes – alongside certain preservatives, artificial sweeteners and fat substitutes – from its private brand food products by 2027. The company claims the shift stems from customer demands.
New Products: Yaza Ventures Beyond Labneh, Junkless Bulks Up, and Hellmann’s Gets Spooky
In this week’s notable new products roundup, Yaza expands beyond its flagship labneh, Junkless and Ghost venture into protein bars, and Yasso introduces a new spoonable format for its frozen Greek yogurt. Bulletproof Bulletproof has unveiled its latest Artisan coffee flavor: Cinnamon + Vanilla. The new offering combines Saigon cinnamon and Madagascar vanilla with toxin-tested… Read more »
Can Paper Replace Plastic? KIND Pushes for Industry-wide Shift With Paper Wrapper Pilot
KIND Snacks is working to jumpstart the scale-up efforts of paper-based packaging materials and show a potential for these materials to succeed in the mainstream marketplace by sharing a look inside its ongoing pilot test.
Junkless Is ‘Ready For Anything’ As It Platforms Into Protein
Two years since it was acquired by Mike Repole’s PE firm Impact Capital, JUNKLESS is expanding into a new category, protein bars.
Smucker’s Uncrustables Flexes with High-Protein Expansion
Smucker’s Uncrustables is building muscle in the burgeoning protein category with the launch of its aptly-named Higher Protein PB&Js.
First-Gen Brothers Launch Southeast Asian Condiment Line
The condiment category’s newest entrant is Auntie Rana’s, a Bangladeshi condiment line aiming to become a leader in Southeast Asian-inspired pantry staples.










