Marketing
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Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
She’s The Sauce Makes Retail Debut at Pop Up Grocer; Unveils Improved Formula
Protein- and fiber-filled condiment brand She’s the Sauce is making its retail debut with Pop Up Grocer as part of a three-month rotation.
Non-UPF Verified Enrollment Opens
Non-UPF Verified today opened up enrollment for CPG food and beverage brands at large. This marks the first time the program has been made widely available.
After a Century in Processing, Adams Group Pushes Marianne’s Into the Spotlight
Sibling duo Meg and Wayne Adams are working to usher in a new era for their family-owned food processing business with Marianne’s, a retail avocado oil and beef tallow brand launched under the leadership of their father decades ago.
How TikTok Became a Product Incubation Platform
As TikTok has sought to style itself as a one-stop shop for branded content creation, the social media giant is now looking to forge even tighter relationships with CPG brands; becoming not just a marketing tool, but an entire product innovation platform.
BUFFS Is Betting on Grass-fed Beef Puffs to Reimagine Meat Snacks
Meat snacks have long been dominated by strips, sticks and jerky, but for beef puff snack BUFFS, that’s even more reason to innovate.
New Products: Collabs from Club Crackers and Like Air, Jumex Does Candy
In this week’s notable new products roundup, puffcorn brand LikeAir teams up with coffee company Copper Cow Coffee, KIND introduces Protein Max Granola and Jumex ventures into the candy aisle.
The Fruit Snack Category Is About To Get Its Protein Moment
Innovation firm Foodberry announced a strategic partnership with snackable cheese and kid pouch expert Bel Group this week, parent to brands like Laughing Cow and GoGo SqueeZ.
Magic Spoon Debuts Protein Pastries at Target
Magic Spoon is again expanding beyond the cereal bowl, launching a new line of Protein Pastries at Target.
Lifeway To Launch Kefir Butter, Eyes Record Sales on GLP-1 Tailwinds
On the back of rising consumer demand for probiotic foods and expanded distribution partnerships with mainstream retailers, Lifeway Foods is projecting record growth for fiscal 2025.
Field Trip Snacks Launches Bar Brand; Perfect Bar Going Nut-Free
At Winter FancyFaire, protein brands gave insight into how they are expanding their addressable consumer base in the bar category.