Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
How Iconic Candy Is Reviving and Modernizing Nostalgic Confections
Iconic Candy is seeking to make retro candy brands like Creme Savers, Bubble Jug and Regal Crown accessible to adults who remember them from childhood, as well as a new generation of consumers.
New Products: Oishii Ventures into Pantry Staples, Oui’d Chef Debuts With THC-Infused Drizzling Oils
In this week’s notable new products roundup, Oishii ventures beyond the produce set, Lentiful and Kevin’s Natural Foods gear up for Thanksgiving, and Oui’d Chef infuses drizzling oils with THC.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
‘Non-UPF Verified’ Standard Aims to Rebuild Trust in Processed Foods
The Food Integrity Collective (FIC) unveiled the first iteration of its Non-UPF Verified standards during an exclusive webinar this week. Here’s a look at the standards for certification.
Marketing: Khloud Pops Up In Blank Street Cafes
Khloud Protein Popcorn is teaming up with Blank Street Coffee to offer a limited-edition Vanilla Bean Khloud Matcha beverage at selection cafes; Graeter’s gets a glow-up; Real Good Foods unveils refreshed identity; and Kraft Mac & Cheese meets ‘American Pie.’
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
SupplySide Spotlights Protein Stacking, Creatine Revival and Clean Label Innovation
High-protein formulations remain in high demand. SupplySide Global brought an emphasis on how ingredients can support “protein maxing” and wellness goals with systems of inputs designed around metabolic and muscle health.
Novak Djokovic Backs Corn-Free Popcorn Cob In $5M Seed Round
Popped sorghum brand Cob has closed a $5 million seed round led by tennis legend Novak Djokovic, as it positions itself as a healthier alternative to popcorn.
New Products: Doughlicious Does Cookie Skillets, Kooshy Introduces Stuffing Mix
In this week’s notable new products roundup, Doughlicious adds a new format to its portfolio of cookie dough products, Carmine’s Italian Restaurant celebrates its 35th anniversary with jarred sauce, and Kooshy gears up for the holiday season with stuffing mix.
BelliWelli Enters Fiber Gummy Game With Walmart Exclusive
Gut-friendly nutrition brand BelliWelli is diving into one of the hottest supplement formats via a new Walmart exclusive, launching today.