Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
A Bite With…The Coconut Cult CEO Ari Raz
Now that The Coconut Cult has fully rolled out its refreshed packaging design, CEO Ari Raz talked with Nosh about positioning the plant-based yogurt for future success and how clear messaging is a big part of its growth strategy.
Jesse & Ben’s Take Aim At ‘Big Potato’
Jesse & Ben’s aims to challenge category incumbents by leading with a deep connection to the people behind the brand and utilizing better-for-the-planet and -people ingredients.
New Products: Pumpkin Seasonals Abound; Bachan’s Unveils First Category Expansion
In this week’s new products roundup, Bachan’s makes its first foray into the dipping sauce category, GOOD GOOD introduces what it claims to be the first no-added-sugar vegan lemon curd, and Wheaties honors tennis star Coco Gauff ahead of this year’s U.S. Open.
Growing Goodles: Deluxe Line Launch Set To Double Consumer Base
Goodles is turning the box on its head once again and looking to shake out a notch more of nostalgia for a new consumer group.
Inside Kencko’s Product Line Evolution After First Year In Retail
Smoothie powder producer Kencko is taking its freeze-drying expertise to a new aisles. The New York-based company recently introduced a new line of Iced Lattes and more as it marks it first year in retail.
New Products: Lay’s Global Flavors & Chosen Foods’ Pumpkin Spice Avocado Oil
In this week’s new products roundup, Pop-Tarts unveils its biggest product yet, Chia Smash launches a line of poppable PB&J bites, and Fishwife releases its new-and-improved Smoked Rainbow Trout after two years of R&D.
Plonts Bets on Microbes to Crack the Code on [Stinky] Plant-Based Cheese
Dairy cheese stinks, literally. Plant-based cheese (typically) doesn’t. That’s why category newcomer Plonts is seeking to crack the code by using microbes to achieve crowd-appealing taste, texture and smell.
Insider Daily Briefing: Profitable Performance & Purpose-based Product Positions
Also in this edition: Oats Overnight soaks up $35 million, Siddhi closes on $135 million Fund II, details from Sprouts’ earnings and how Above Food is building on regenerative ingredients.
New Products: Tantos’ Puffed Pasta Chips & Juicy Marbles’ Reformulated Plant-Based Ribs
In this week’s new products roundup, Ready. Set. Food! teams up with beloved children’s TV character Daniel Tiger to launch a line of puree pouches, Juice Generation makes its first foray into the gelato category and Bubbies unveils a TEA-riffic new flavor.
Why LOVO Chocolate Markets Plant-based Milk Varietals, Swiss Origin
LOVO Chocolate has honed a unique position in the milk chocolate set and is aiming to “punch out” a new arena that embraces the flavor profiles of plant milks.



