Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Whole Foods Evolves As Natural Merges Into Mass
Amazon is planning to absorb all 100,000 Whole Foods employees, including frontline staff, into its core business structure, per a report this week from Business Insider.
BranchOut Food Gets $2.5M To Expand Production
BranchOut Food received $2.5 million in funding through a common stock sale as it moves to expand its production facility.
Smash Foods Closes Seven-Figure Round To Fuel Further Growth
Smash Foods has closed a seven-figure funding round to expand availability of its superfood spreads and snacks, according to co-founder and chief operating officer Steve Ford. The round was led by Eclair Partners with participation from Label Capital and The Family Fund, alongside a strategic supply chain partner.
Additional Content
Daily Briefing (Insiders Only): Why Chipotle Is Investing In Plants
Are aquatic plants the next hot ingredient in the plant-based space? Chipotle seems to think so.
Misha’s Acquires Vertage: Dairy-Free Cheese Consolidation
Misha’s, Inc. is expanding its portfolio of premium dairy-free cheeses with the acquisition of Vertage in a deal that leverages Vertage’s partnership with Fresh Del Monte Produce, providing access to its comprehensive logistics network and capabilities. Terms of the deal were not disclosed. “By integrating Vertage’s expertise and leveraging Fresh Del Monte’s infrastructure, we’re not… Read more »
Proper Good, Inc. Brings in Fresh Funding
Ready-to-eat meal purveyor Proper Good, Inc. announced today that it closed a $3.5 million funding round in the fourth quarter of 2024, backed by internal investors. The capital infusion will help fuel brick-and-mortar growth and increase household penetration.
[Exclusive] Bar Bakers, TruFood Unite As Tandem Foods
Snack industry co-manufacturers Bar Bakers and TruFood Manufacturing have officially combined operations, today debuting under a new unified identity, Tandem Foods.
Urgent Company Parent Co. Sued By Eat Well Investment Group
Eat Well Investment Group is accusing Superlatus Foods of fraudulently selling its plant-based food tech platform to avoid contractual obligations and scamming $10 million in cash and common stock.
Flowers Foods CEO Talks Simple Mills: ‘Minor’ Synergies, But ‘Significant Long-Term Upside’
Flowers Foods’ management team sees significant growth potential for Simple Mills following its $795 million acquisition, as executives outlined plans to broaden the snack and baking mix brand’s distribution, accelerate new product development and amplify brand awareness during a conference call today. The new parent company plans to handle the business with a “fairly light touch, particularly in the early days” to preserve its entrepreneurial spirit.”
Flowers Foods To Acquire Simple Mills For $795 Million
Flowers Foods, Inc. announced today that it has entered into an agreement to acquire Simple Mills from company management, Vestar Capital Partners and initial angel investors for $795 million in a cash transaction. The deal is subject to customary regulatory approval and closing conditions and is expected to close in the first quarter of 2025…. Read more »
Advent International to Acquire Duke’s Mayo Maker Sauer Brands
Global private equity firm Advent International announced today it has agreed to acquire condiment, seasoning, and spice platform Sauer Brands from Falfurrias Capital Partners for an undisclosed sum.
Nosh Live 2024 Replay: Financing Cycles and Food Brands
At Nosh Live Winter 2024, Rodney Clark, co-founder and managing partner at Aspect Consumer Partners, walked attendees through the past quarter-century of financing cycles – specifically, the dot-com bust (1999-2001), the great financial crisis (2007-2009), and the pandemic (2020-2022) – drawing on his perspective as one of the first investment bankers to understand the fundamental changes taking place within the food and beverage industry as consumers became interested in health and sustainability.
Nosh Live 2024 Replay: Lessons From The Rise of Regen Ag
Hear insight from ReGen Brands founder Anthony Corsaro on why he believes this movement is at an inflection point, the challenges it must overcome to succeed and how his new platform is taking on the task.



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