Chasing Aimee: BetterBrand Founder Owes Lender $500K, But No One Can Find Her

Where is Aimee Yang? The BetterBrand founder and her company have been sued for a half-million dollars by a company lender, but they haven’t been able to find her since last fall. Meanwhile, the low-carb bread producer and its consumers remain in limbo.

The struggling company, known initially for its bagels, was sued by Oklahoma-based lender JSD Management & Consulting for breach of contract as well as potential unjust enrichment after defaulting on payments for a $500,000 loan, per a complaint entered in the District Court of Tulsa County for the State of Oklahoma back on Nov. 8, 2024.

The lender claims Yang secured the revolving credit loan totaling $500,000 from the firm on May 3, 2024, and the filing notes that Yang personally guaranteed the debt “on an irrevocable, absolute and unconditional basis,” per the loan documents’ guaranty agreement. But now, Yang can’t be located.

The loan was to be paid on time every month, beginning in June 2024, the claim states; late payments would trigger a default and the full sum of the loan and obligations would be immediately due. Yang failed to make “one or more payments,” automatically putting the company in default of the loan as of Sept. 24, 2024.

JSD claims that Yang owes the firm $499,999.54, not including “accrued interest, costs and other fees.” The filing notes that interest is continuing to accrue.

On Oct. 28, 2024, JSD attempted to serve Yang with a notice of default and demand for payment, but did not receive a response. Per court records, multiple attempts were made to serve Yang at her address in Florida, as well as at her parents’ home in the state, but she has not yet been located.

Now, attempts to recover the money have moved to the public notice phase.

“This Summons by Publication is specifically directed to Defendant, Better Brand, Inc., and Defendant, Aimee Yang, whose whereabouts are unknown,” reads a classified post in the Orlando Sentintel from March 17, 2025; the notice was reposted again two more times throughout April.

“Yang and Better Brand committed fraud, deceit, and fraud in the inducement by entering into the Loan Documents and Guaranty Agreement with no intention to repay the indebtedness to Plaintiff,” the complaint states.“Also in the alternative, should the finder of fact determine Yang did not breach the Guaranty Agreement. Yang has nevertheless been unjustly enriched at the expense of Plaintiff based on Better Brand’s actions described herein.”

Per court records, a judgement was entered against Yang on June 18 with a stay of execution in place until June 28.

Better Brand has been in hot water virtually since its launch in 2021. The much-anticipated brand quickly garnered consumer complaints after receiving orders that featured moldy products. The company, which has raised $10 million in venture funding to-date, laid off its entire staff in September and its Shopify site was temporarily down in early October, sparking rumors the business was shutting down.

However, at the time, Yang told Nosh there was “no truth” to the shutdown rumors, instead blaming the down site on a group of former employees she claimed conspired to steal money and inventory from the company.

Yang then said the company had conducted a thorough investigation, fired the employees in question and was working with a new logistics partner – naming Cold Chain 3PL and its co-founder Judd Rosenberg – to help right the issues with its customers. Rosenberg denied that relationship, telling Nosh that his company was not working with Yang and stated that all claims the company was making on social media about their partnership were false.

Numerous businesses including branding firms, ingredient suppliers, 3PLs and packaging suppliers have reached out to Nosh over the past eight months stating that Better Brand and Yang owe them significant sums, ranging from a few hundred thousand dollars to millions.

In January, Better Brand sent a notice to all of its former suppliers stating that it was conducting a comprehensive audit to ensure it was up to date on all payments and requested that vendors send all contracts, supporting documents and relevant communications with past and present Better Brand employees to Yang.

In April, the company said in an Instagram post it was no longer accepting new orders as it worked to meet a rapid increase in demand for its product. The company has not posted since, and its Shopify site is no longer active.