Insignia International to Showcase Packaging Innovation and Flavor Expansion at Expo West 2026

ANAHEIM, CA – Insignia International, a leader in authentic Hispanic and Southwestern flavors, is set to debut a packaging evolution and new product extensions at Natural Products Expo West. Located at Booth #5613 (Hall E), the company will share its approach to bringing heritage-rich flavors to a new generation of mainstream consumers nationwide.

Look Out For:

• The 4oz Aluminum Can Launch: 505 Southwestern, long beloved in the Southwest for its flame-roasted Hatch green chiles, is introducing a 4oz aluminum can format designed to bring the brand to a national audience. Currently sold in glass jars, the smaller can format removes one of the biggest barriers to trial: intimidation. A consumer who has never cooked with green chile may hesitate at a 16oz jar, but a single-serve, grab-and-go can is an easy, low-commitment entry point. This is about meeting new consumers where they are and making a regional icon approachable everywhere.
• Next-Gen Flavor Profiles: First-access tastings of Insignia's latest line extensions, including Chipotle Peach and Smoky Rojas salsas. These launches capitalize on the surging consumer demand for "sweet-heat" and "charred" profiles within the salsa sector.
• Scaling Clean-Label Products: Insights into Insignia's strategy for transitioning niche, regional flavors into $100M+ household brands while maintaining rigorous clean-label standards.
• Market Intelligence: Executive leadership will be sharing internal data on shoppers and the current "trade up" trends driving growth in the Hispanic food category.

Meet the Leadership

Insignia International CEO Jason Parasco will be available for briefings from March 3rd through March 6th. Jason can speak to the company's national expansion playbook, the role of format innovation in driving consumer trial and the overall opportunity for regional heritage brands to break through in mainstream retail.

Briefings will be held at Booth #5613, with a private conference space available for 1-on-1 deep dives.

Media Contact:
Courtney Moberley Moreno
Top of Mind Public Relations
954.383.9926