Food Industry News, Insights, and Education for the CPG Community

As much of the recent litigation against beverage companies revolves around misleading statements in the branding or labeling of a product, marketers need to be keenly aware of the hot-button phrases or words that are often cited in these lawsuits.

BevNET’s Beverage School is announcing that it will be hosting a live, one-day intensive introduction to the beverage business for aspiring entrepreneurs in Chicago on Wednesday, April 10 at the Greenhouse Loft, 2545 West Diversey in Chicago.

You’ve a got a great new product, and you think it’s ready for distribution. But how does your brand find its way into a distributor’s portfolio?

At BevNET Live Winter 12, Bobbi Leahy, the Director of Sales, West, SPINS presented a series of current trends in the health and wellness beverage market, enabling attendees to gauge the positioning and progress of their respective brands.

For many companies, monitoring trends with the darn kids these days is a futile effort. For others, like the winners of the 2012 Cass Awards, it’s a significant marketing opportunity.