News

What’s in a name? For Kar’s Nuts, shifting its Kar’s, Second Nature Snacks and Sanders Chocolate brands to a new corporate platform is less about what the company is called and more indicative of a new path forward. Now operating together as Second Nature Brands, the Michigan-based company plans to embrace a more trend-focused innovation strategy and pursue investments and acquisitions.

Our special subscribers-only Retailer Speed Dating will return on Thursday, April 15. The 1:1 virtual pitch and networking event will take place from 3PM to 5PM ET, bringing together retailers and up-and-coming food and beverage brands.

Despite the past year’s global pandemic, its 15 or so years of investing in consumer brands allows VMG to say things are still business as usual. But the firm will have a lot more capital to keep it moving forward, with yesterday’s announcement that it has raised $850 million for its fifth fund, now known as the Growth Fund.

For even the most eco-conscious shoppers, the industrial food system’s many contributions to greenhouse gas emissions, from eroded farmland to landfills packed with plastic food packaging, can appear to be insurmountable problems. As Julia Collins, founder and CEO of climate-friendly food company Planet FWD and its first brand, Moonshot, looks to tackle these issues and create a more sustainable food system, she’s found a simple starting point that’s a bit more digestible: a box of crackers.

In this week’s Checkout, Oats Overnight raises $2 million; plant-based seafood maker Ocean Hugger relaunches through a joint venture with Nove Foods; Instacart secures $265 million in funding; and nut butter maker Natural Way Food Group lands a $1 million investment.

To further build their customer base, frozen food brand Brazi Bites is looking to breakfast. The company, which produces frozen versions of the classic Brazilian cheese bread Pao de Queijo as well as empanadas will launch gluten-free breakfast sandwiches this Spring in Target.

While coconut flour-based tortilla and chip maker The Real Coconut has primarily focused on its namesake ingredient since its launch in 2016, the brand is now poised to expand its horizons to create a platform of plant-based gluten and dairy free products. To do this, the brand brought on a new CEO, former General Mills executive Camille Gibson, who has spent much of 2020 charting growth plans set to be realized this year.

Prelude Growth Partners, a New York City-based fund, announced last week the close of their second fund at $250 million dollars. The majority of the fund’s limited partners also backed Prelude’s first $85 million fund in 2018, co-founder and partner Neda Daneshzadeh said.

Office Hours dug into the state of debt and financial planning for entrepreneurial food and beverage companies with our first episode of 2021. Featuring guests Jeremy Triefenbach, co-founder of Stage 1 Financial and Jessica Bates, Managing Director of Dwight Funding and a live studio audience, the show explored how CPG brands should look at the state of investment and loan availability amidst a variety of changes.

Having tackled confection, Jason Karp is setting his sights on the frozen aisle. Backed by a team of industry veterans, the co-founder of Hu Products, which sold to Mondelez in January, launched today frozen food brand Snow Days under his holding company, HumanCo.