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In this episode of NOSH Voices, James Richardson examines how to build a lifestyle brand and the that problem arises when entrepreneurs confuse their own lifestyles with valid proof that they have a lifestyle brand.

ProYo announced today that its high protein, low fat ice cream pint brand will now be known as Swell Ice Cream. The rebranding is an attempt to optimize the brand’s name and packaging to better connect with what CEO and founder Nathan Carey said are the core consumers of pints: women, families and “weekend warriors.”

The powerhouse snack executives behind Halen Brands are at it again with the launch of two new snack-centric brands and a line extension for plant-based protein play Only What You Need (OWYN).

Project NOSH Editor-in-Chief Jeff Klineman talks about his involvement with a local community-based food business incubator and his role mentoring a small beverage company, Boston Chai Party.

UNION is the product of Born Wild Brands, an incubation and advisory firm founded by entrepreneur and investor Zubin Mehta. Today Mehta announced the launch of this “whole earth” snack company that will have its first showing at this year’s Natural Products Expo West.

VMG has over $500M to invest — here’s how to get its attention; superfood sensation: How Kuli Kuli is driving momentum for moringa; Zico/Suja investor on the right and wrong ways to use capital; introducing jerky of the mushroom variety. This episode is presented by Attack! Marketing.

A “protein bite” maker, Siren Snacks recently closed a $1 million convertible note, according to the company. The round was lead by Pear Ventures, a Palo Alto, California-based venture capital fund.

Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.

Watch as Brownie Brittle Founder Sheila G. Mains tells the Project NOSH team about her strategies for channel growth and how to build a portfolio of products.

Sometimes, consumers want a vegan, high-protein, hemp-based, collagen-enhanced superfood snack. And sometimes they just want a better version of a familiar favorite. That’s what Sherbrooke Capital-backed snack brand Halfpops is betting on with the launch of a new brand, Off The Trail.