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We’re adding an in-studio interactive audience for BevNET and NOSH’s signature learning and strategy show, Office Hours, which will tape on Oct. 2 at 10:30 a.m. EDT, so come join us as we speak with the people behind Project Potluck, a new group focused on building opportunities for diverse members of the entrepreneurial community.

Media company New Hope announced today that trade show Natural Products Expo West 2021 will be rescheduled, moving from March 2021 to May 24- 27 2021. The organization also released new guidelines for vendors and attendees as it works to evaluate safety measures in response to the Covid-19 pandemic.

The term “frozen-fresh” may seem incongruous, but that’s exactly what frozen food brand Cappello’s sees as the future of food. The brand, which sells grain-free pizzas, cookie dough and pastas, announced today that it had closed a round of funding to help it reach new consumers and expand its presence in retail channels and product formats.

The FDA last week published a long awaited proposed rule requiring producers and processors of “high-risk” foods to keep more detailed records to improve supply chain traceability. While the agency believes an industry-wide standard for tracing high-risk foods could help identify an outbreak’s source 84% faster, reducing illnesses and costly recalls, the plan could require additional capital investments from some food producers, and the FDA is debating whether small companies should be exempt.

Plant-based beverage brand Elmhurst 1925 is making its first foray beyond drinks with the launch of an oat milk-based soft serve mix. The line will be released under a new sub-brand called Elmhurst Creamery, which will house all future plant-based food innovations as the brands gears up for expansion into new categories.

In this week’s Checkout, cultured meat startup Mosa Meat raises $55 million, Social Nature studies shoppers’ health and wellness priorities and General Mills reports its first quarter earnings.

The National Labor Relations Board last week issued a formal complaint against plant-based protein brand No Evil Foods over accusations that the company retaliated against company workers who had attempted to form a union.

After spending almost a quarter of a century at General Mills, Pete Speranza wants to “change the food system.” The former business development principal at 301 Inc, General Mills’ venture arm, left the company on August 14 and will join venture firm Unovis as an operating partner.

Frozen plant-based chicken brand Daring Foods this week announced the close of an $8 million round of funding led by venture capital firm Maveron, with participation from GoodFriends, Stray Dog Capital and Palm Tree Crew Investments. Stitch Fix CFO Mike Smith and Sweet Earth president Brian Swette, who previously sold his plant-based company to Nestle, also took part in the round as private investors.

Natural meat snack brand Vermont Smoke & Cure has been sold to sausage company Johnsonville LLC and will operate as a subsidiary, the company announced last week.