Watch: Confectionery Category Close-Up, Expert Analysis
Covering all manner of treats, selling confections might seem like a sweet gig — but getting space on shelf or capturing a consumer’s eye can be tricky in this candy wonderland — especially against large incumbents with the resources to fund innovation and marketing plans.
In addition, emerging brands must balance changing consumer preferences, which include an increased focus on health and wellness, sustainability and “affordable indulgences.” In this month’s Category Closeup: Expert Analysis, we’ll hear from a group of industry leaders about these quandaries and more, exploring both the market dynamics facing confection brands as well as the opportunities within the category.
Our guests include:
- Joe Melville, co-founder and chief growth officer of Green Rabbit, owner of Melville Candy Corporation and former owner of Candy.com
- Michael Sands, co-founder of Smile Beverage Works and former CEO of YumEarth
- Chris Gindlesperger, SVP of public affairs and communications for the National Confectioners Association
Following our Expert Analysis panel, we’ll shift perspective and hear directly from chocolate and candy entrepreneurs during our Product Showcase show tomorrow; brands will join NOSH editor Carol Ortenberg to discuss the trends, market shifts and product innovations that they are embracing and monitoring. Both shows are available exclusively to BevNET and NOSH subscribers.
If you’d like to find out how to profitably dive into the confection category, as well as access all of our two-part Category Close-Ups, subscribe today.
