Breyers Redefines How You Sundae with New Scoop-Ready Sundae Swirls

Sundaes are one of life's simplest joys — until you realize you're out of hot fudge, the toppings are missing, and clean-up is part of the deal. But here's the sweet part: Breyers is making it easier than ever to enjoy the full sundae experience straight from the freezer with new Breyers Sundae Swirls, a new sundae-in-a-tub experience loaded with rich mix-ins and extra-thick sauce swirls.

Rolling out nationwide this month, Breyers Sundae Swirls is redefining how you sundae. Breyers tested countless tubs along the way, scoop after scoop, to make sure every serving delivers the perfect amount of sauce. Each tub brings together a smooth, creamy base, rich mix-ins such as brownie and cake pieces, and a breakthrough technology that ensures thick swirls of ooey-gooey goodness in every scoop.

"Sundaes have long been part of family traditions, and Breyers has been part of those moments for generations," said Lisa Vortsman, U.S. Chief Marketing and Innovation Officer at The Magnum Ice Cream Company. "That history gives us a unique opportunity to make the sundae experience more enjoyable and convenient for families today, without losing what makes it special. With Sundae Swirls, we've brought the full sundae experience together in one shareable container."

The Sundae Swirls lineup launches with four crave-worthy flavors inspired by classic desserts Americans know and love in a shareable, 48-oz format:

Sundae Swirls is backed by the Breyers Ingredient Pledge, reflecting the brand's commitment to quality that has made Breyers a family favorite since 1866. Breyers is made with 100% Grade A milk and cream, naturally sourced colors and flavors, and sustainably sourced fruit and vanilla.

Breyers Sundae Swirls will be available in 48 oz tubs at major retailers nationwide beginning in January 2026, with an MSRP of $5.49.

The maker of the number one large sized premium packaged ice cream in the U.S.*, Breyers® always starts with high-quality ingredients. Breyers® Pledge has made Breyers® a family favorite since 1866. Breyers® is committed to making products with 100% Grade A milk and cream, naturally sourced colors and flavors, and sustainably farmed vanilla and cocoa. All Breyers® ice cream is made with milk from cows not treated with artificial growth hormones**. Today, Breyers® makes more than 40 delicious flavors and varieties, including Natural Vanilla, Mint Chocolate Chip and Natural Strawberry. Breyers® products are available in U.S. grocery stores nationwide for the suggested retail price of $4.97 - $6.99.

*Retail POS, latest 52 weeks

** Suppliers of other ingredients such as cookies, candies & sauces may not be able to make this claim. The FDA states that no significant difference has been shown between dairy derived from rBST-treated and non-rBST-treated cows.

The Magnum Ice Cream Company is the world's largest ice cream company. With an unrivalled portfolio of brands including global power brands Magnum, Ben & Jerry's, Wall's and Cornetto, and with a global fleet of nearly 3 million freezers, our products are available in 80 countries. The company generated €7.9 billion in revenue in 2024.