Reviews: David Does Cod. Plus, Jams Protein PB&Js, Crisp Power Protein Pretzels

In this reviews roundup, we gobble up a fishy new addition to the David protein bar line, Jams’ high-protein take on Uncrustables, and Crisp Power protein-packed pretzel snacks.

David Wild Caught Pacific Cod

Protein bar brand David raised eyebrows earlier this month when it announced the launch of frozen wild caught cod, a marketing move designed to demonstrate the startup’s commitment to protein, as well as a clapback to critics of the highly processed ingredients in the bars’ formulations. (Check out our deep dive on this fishy product launch for more insights). The fish is available to purchase on the brand’s website as well as at Happier Grocery in New York, supported by billboards around Manhattan; one reads “Boiled cod. Slightly more protein per calorie than our bars.”

Things that stand out:

• A 6 oz. serving has 23 grams of protein and 100 calories, with 1 gram of fat – it’s no wonder Dwayne “The Rock” Johnson pounds so much cod in one day.
• Billed as “the highest-grade cod available,” the product is traceable to “an Alaskan fisherman who sails frigid, untouched waters,” according to the brand.

Things to consider:

• The packaging features fairly unhelpful instructions for how to prepare the fish: “Bring water to a boil. Boil cod. Enjoy.”
• At $55 for four fillets, this gimmick is not cheap (though that price includes free shipping).
• When it comes down to it, it’s really just a bland-ass piece of fish – but isn’t that the point?

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Jams Protein PB&J Frozen Sandwiches

Jams is entering the frozen PB&J sandwich category, a space long dominated by Uncrustables and increasingly crowded with upstart, health-oriented challengers. Positioned as a “protein PB&J,” Jams aims to differentiate with a cleaner label, 10 grams of protein per sandwich (from the peanut butter – no other added protein), and no seed oils. Available in Strawberry and Berry varieties and now launching at Walmart, Jams leans on nostalgic appeal and a protein focus to stand out.

Things that stand out:

• Strong flavor execution overall, with high marks for the peanut butter’s taste and the soft, high-quality bread that holds up well.
• The Strawberry variety edges out the Berry in flavor, though both are solid.
• Bright, color-coded packaging (red for Strawberry, blue for Berry) is clean, attractive, and easy to understand at shelf—particularly effective in the frozen category. “Protein PB&J” branding is eye-catching and clearly communicates the product’s unique selling proposition.

Things to consider:

• The peanut-butter-to-jelly ratio leans heavily toward peanut butter. A more balanced ratio would improve texture and flavor, in our opinion.
• With 10 grams of protein, the nutritional profile is decent, but not disruptive (20-plus grams would certainly change that, in our opinion). While it has more protein than Uncrustables, it’s on par with other upstart competitors.
• The presence of bioengineered ingredients (there’s a callout on the box) contrasts with the “no seed oils” positioning, potentially confusing ingredient-conscious consumers.

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Crisp Power Protein Pretzels

“No cardboard, just crunch,” claims Crisp Power, a producer of pretzels packed with plant-based protein. The snacks are baked in coconut oil and contain a combination of proteins derived from wheat, soy and carob seeds. Flavors include Sea Salt, Sesame and Everything.

Things that stand out:

• True to its name, the texture is crispy and crunchy with a taste similar to that of traditional pretzels. These baked rings lack the beany or fake-cheesy off-notes of other popular protein-enhanced snacks.
• Each 1.75 oz. bag boasts 28 grams of protein and 10 grams of fiber. By comparison, a 3 oz. serving of a competing brand contains 20 grams of protein and 1 gram of fiber.
• The products are made with no artificial colors or flavors and no added sugar.

Things to consider:

• Crisp Power is playing in a highly competitive space, as numerous new brands debut high-protein spins on grain-based snacks. (We reviewed another protein pretzel brand, Kindling Snacks, earlier this year). Standing out against more familiar brands like Quest and Lenny & Larry’s may prove challenging for this newer entrant.

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