New Products: Collabs From Hidden Valley and Snak Club; Plant-Based Oscar Mayer Products

Nosh Staff Mar. 8, 2024 at 12:10 PM

In this week’s notable new products roundup, Snak Club spices up its product portfolio with the help of Hot Ones, Oscar Mayer unveils its first ever plant-based offerings and Hidden Valley Ranch gets cheezy.

Tate’s

Honey, I shrunk the Tate’s cookies! After first launching its bite-size Tiny Tate’s cookies in individual 1 oz. bags in 2015, Tate’s Bake Shop has introduced a new 5.5 oz. bag for more convenience. Available in Chocolate Chip and Snickerdoodle varieties, the new format is available for purchase on the brand’s website for $18 per 3-pack and at Safeway/Albertsons, Publix, Target and Whole Foods. For more information, visit tatesbakeshop.com.

Snak Club x Hot Ones

Snak Club is heating up its product portfolio through a new collaboration with YouTube interview show Hot Ones. Available in three varieties – Tangy Chili, Smoky Sweet and Hot Habanero – the new spicy snack mixes feature a blend of peanuts, cashews, sesame sticks, toasted corn and pretzels. According to the brand, all three varieties are available in multiple sizes across different retailers. For more information, visit snakclub.com.

California Olive Ranch

California Olive Ranch (COR) has announced the launch of its new line of Chef’s Bottles, available in California ($15.49) and Global Blend Medium ($12.49) varieties. According to a press release, after COR expanded its product line to include a 100% California EVOO Bag-in-a-Box and recyclable aluminum bottle line, it was compelled to create a squeeze bottle to offer even more functionality. For more information, visit californiaoliveranch.com.

Lenny & Larry’s

Lenny & Larry’s has entered the salty snack space with the launch of Fitzels, a new line of protein-pack pretzels. Available in three flavors at launch – Pizza Palooza, Boujie Mustard and Everything Bagel – each 3 oz. bag of the salty snacks packs 18 grams of protein. Fitzels are now available for purchase online at Amazon and Walmart.com as well as in-store at Sprouts Farmers Market in the Innovation Center. For more information, visit lennylarry.com.

Scott & Jon’s

Scott & Jon’s has expanded its lineup of premium seafood meals with the addition of 10-Minute Meals that serve two to three people. Available in Shrimp Alfredo, Shrimp Fajita and Shrimp Scampi varieties, the new meals are crafted for swift stovetop preparation and feature “perfect” portions of shrimp, crisp vegetables, and homemade sauces or seasonings. For more information, visit scottandjons.com.

Heraclea

Turkish olive oil company Heraclea has introduced a new line of infused EVOO – made from cold-pressed Memecik olives – available Chili, Lemon, Rosemary and Garlic varieties. According to the brand, Heraclea’s farmers ensure minimal interference with nature by avoiding agro-chemicals and artificial irrigation, as well as stabilizers, chemicals or additives of any kind. The Heraclea Infused Collection are now available for $12.99 per 175ml tin or $57 per variety 4-pack on the brand’s website. For more information, visit heraclea.co.

Goodles

Better-for-you plant-based mac and cheese producer Goodles has unveiled its latest flavor creation, Bling Bling Bac’n. The new sweet and peppery-flavored offering has 14 grams of protein, 7 grams of fiber and 21 nutrients from plants per serving. Goodles’ Bling Bling Bac’n is available via the brand’s website for $29.82 per 6-pack of 6 oz. boxes. For more information, visit goodles.com.

Kraft Heinz x NotCo

The Kraft Heinz Not Company LLC has launched NotHotDogs and NotSausages, the first ever plant-based Oscar Mayer offerings and the first plant-based meat innovations from the joint venture between Kraft Heinz and NotCo. According to a press release, both new products “offer fans the smoky, savory taste, meaty color, and thick, juicy bite they are craving in plant-based alternatives.” The new innovations will debut at Expo West next week (Booth #N1732). For more information, visit notco.com/us/partnerships.

Barilla

Barilla has announced the newest addition to its line of Protein+ pastas, Cellentani, which will debut at Expo West (Hall E #5454). The corkscrew shape is made with classic golden wheat and protein from chickpeas, lentils and peas. Each serving provides 17 grams of protein and 10 grams of fiber. For more information, visit barilla.com/en-us.

Hidden Valley Ranch x Cheez-It

Just in time for National Ranch Day on March 10, Hidden Valley Ranch has teamed up with Cheez-It for its cheeziest creation yet. Cheezy Ranch will be available for purchase at Walmart in late March and Kroger stores in April for $5.99 per bottle. For more information, visit hiddenvalley.com.