The NOSH Podcast: Will Regulation Smoke Out THC In CPG?
On this week’s show, NOSH editor Carol Ortenberg and reporters Adrianne DeLuca and Lukas Southard chat about recent news from the Federal Trade Commission (FTC) regarding functional food claims. Later, Adrianne sits down with Cynthia Cabrera, chief strategy officer at Hometown Hero CBD, and Bethany Gomez, managing director of The Brightfield Group to talk about the impact of hemp-derived THC has had on the CPG industry and how this unregulated space has contributed to consumer awareness of cannabinoid products.
Show Highlights:
07:17: The team breaks down recent news from the FTC, which saw nearly 700 businesses receive warning letters regarding their use of certain functional food claims, and the challenges functional brands could face in the future.
15:24: In the spirit of 4/20, the topic turns to hemp-derived THC compounds including Delta-8 and Delta-9. Cynthia and Bethany talk through the regulatory nuances that have allowed this subset of the hemp space to grow and how the rules vary from those governing marijuana businesses.
21:25: Cynthia and Bethany discuss the implications widespread distribution has had on these products and business and breakdown opportunities for growth – ranging from gas stations to grocery stores to e-commerce.
32:13: The duo then shares their expectations for the upcoming farm bill reauthorization and the conversation centers around ramifications of state level legislation, rather than federal law, that have impacted the overall market’s performance.
“Marijuana companies are not sure what to think about the whole hemp-derived THC space. Many of them are up in arms about it and really looking to view it as a threat and are combating against it, and others are viewing it as an opportunity.” – Bethany Gomez
“At the time [of the 2018 Farm Bill], nobody knew that a whole other industry could or would crop up — that’s the beauty of innovation. That’s the beauty of an entrepreneurial market. They see an opportunity and they take it. The worst thing that could happen would be anything that tamps that down.” – Cynthia Cabrera
About the NOSH Podcast
The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.
New episodes are released every week. Send us comments and suggestions anytime to podcast@nosh.com.
