Watch: Yogurt Category Close-Up, Expert Analysis
Yogurt has turned into a complex category. First positioned to Americans as a healthy breakfast option, achieving mainstream popularity once packaged in single serve cups with fruit forward flavors, it has grown with each evolution, from probiotic versions to higher-protein options with geographic roots in Greece and Iceland, as well as versions that are more indulgent, snackable, or plant based.
We’ll explore the Yogurt set during this month’s Category Closeup, hearing from a group of experts about the market dynamics of the yogurt set as well as how the Covid-19 pandemic has impacted consumer behavior in the category. Our experts will also share their thoughts on the flavor trends, health benefits, innovation strategies and promotional plans a successful yogurt brand must embrace.
Our guests include:
- Michael Barber, managing director and head of consumer and food & beverage investment banking, Meridian Capital
- Kenny Hausman, Senior Category Manager for Dairy, Bulk and Frozen, Fresh Thyme Markets
- Lu Ann Williams, co-founder and Global Insights Director, Innova Market Insights
- Bart Adlam, CEO, Good Planet Foods and former CEO, Siggis
Following our Expert Analysis panel, during a companion show to be released tomorrow, we’ll shift perspective to hear directly from the yogurt entrepreneurs who are actively processing these market shifts into product innovation during our Product Showcase. Both shows are available to BevNET and NOSH subscribers.
If you’d like to find out how to profitably dive into the yogurt category, as well as access all of our two-part Category Close-Ups, subscribe today.
