Category Close-Up

In this episode NOSH editor Carol Ortenberg and reporter Erin Cabrey interview executives and brand leaders from both emerging and established yogurt companies to discuss individual company strategy, and how changes within the category affect new product development and marketing.

We’ll explore the Yogurt set during this month’s Category Closeup, hearing from a group of experts about the market dynamics of the yogurt set as well as how the Covid-19 pandemic has impacted consumer behavior in the category. Our experts will also share their thoughts on the flavor trends, health benefits, innovation strategies and promotional plans a successful yogurt brand must embrace.

In our December edition of Category Close-Up: Product Showcase we spoke with executives from nutrition bar brands about their latest product launches and the category at large. In this special bonus segment, you’ll hear from several emerging bar brands about the market dynamics that are currently shaping the category and what their companies have been up to over the last several months.

For the next edition of Category Close-Up, Product Showcase, we’re taking a deep dive into the trends and news — as well as the innovative brands and products — that are currently shaping the fast paced chips category.

Consumers are always looking for the next great salty snack, which makes chips a fast-turning category that requires significant investment in innovation and marketing. But because the turns are there, emerging brands find themselves competing with deep-pocketed category captains who have established strangleholds on shelf real estate.

In yesterday’s Expert Analysis, we brought together a group of industry authorities to discuss the consumer behaviors, investment activity and retailer attitudes that are impacting the bar set. Now, we’re hearing from the brands.

In this edition of Category Close-Up, a video series available exclusively to BevNET and NOSH subscribers, we’ll take a deep dive into the trends and news that have shaped the bar category in 2020. In today’s Expert Analysis part of the series, you’ll hear from a group of authorities about the consumer behaviors, investment activity and retailer attitudes that are impacting the bar set.

Now, we’re turning to the brand’s point of view. In this episode of Category Closeup: Product Showcase NOSH editor Carol Ortenberg and Taste Radio producer Ray Latif will interview executives and brand leaders from both emerging and established ice cream companies to discuss company strategy, category evolution and new product information.

Though ice cream sits in the freezer, it’s still hot with consumers, investors and retail buyers. So for the second edition of Category Close-Up, a video series available exclusively to BevNET and NOSH subscribers, we’re taking a deep dive into the trends and news — as well as the innovative brands and products — that are currently shaping the ice cream industry.