Market Share: One Year Past Its IPO, How Vital Farms Practices Conscious Capitalism
In today’s business climate, having access to capital, as well as the strategic assistance that comes along with it, is critical for emerging brands.
Still, where that capital comes from, can vary — from family offices, to angel investors, to debt financing to venture firms. It’s only really in the past year, though, that IPOs have become an additional option to this list. While in the past an IPO was largely seen as a possibility for only the largest multinational corporations, now undertaking an IPO is an option for even smaller, challenger brands.
But for brands that do take this path, does answering to shareholders mean they’ll have to sacrifice being mission driven?
On this month’s Market Share we’ll hear from Russell Diez-Canseco, the CEO and president of Vital Farms, about the egg and butter producer’s decision to go public last year and how it allowed the brand to focus more on its mission.
In this episode, Diez-Canseco shares:
- How he would advise a brand to decide if an IPO is right for them.
- How Vital Farms balances profits and purpose and remains a mission-driven business while still generating a return for shareholders.
- What are the tenets of conscious capital and how it has impacted how Vital Farms operates.
- The story behind his personal conversion to embracing conscious capitalism.
Watch the full video above.
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About Market Share
Market Share is an original NOSH video series where we learn how executives, leaders and key decision makers in the food industry approach strategic choices at their companies. In this series we share key takeaways for individuals in the food industry as well as untold stories of success and struggle.
About NOSH
NOSH is the leading source for informed, comprehensive coverage and context for the growing community of businesses with Natural, Organic, Sustainable, and Healthy packaged food. As the food-focused extension of BevNET.com, NOSH offers products in a variety of media that reaches engaged brands, retailers, investors, distributors, suppliers, and service providers.
