Product Roundup: Salty Snack Makers Look to Offer Healthier Options

HalfPops

For years, chips were the dominant player in the salty snack category. But over the years, popcorn has also grown and become extremely competitive, with new champions such as Skinny Pop and Angie’s BoomChickaPop stealing chips’ market share. Halfpops takes the category in a new direction with half-popped popcorn that is “curiously crunchy.” The textural difference allows consumers to have the health benefits of popcorn, but provides the crunch they look for in salty snacks. Halfpops are also never fried and have no preservatives, GMOs, corn syrup, artificial flavors or hydrogenated oils. The use of non-GMO popcorn and oil are increasing important to consumers as both are often derived from two of the most commonly genetically modified crops.