Pasta Garofalo and Di Marco Pinsa Romana Appoint Marino as U.S. Agency of Record

Marino, an award-winning integrated communications agency with a specialty in promoting food, beverage and lifestyle brands, today announced it has been named Agency of Record (AOR) in the United States for Pasta Garofalo and Di Marco Pinsa Romana, two of Italy's most iconic and respected food brands.

Under the new partnerships, Marino will lead media relations, influencer strategy, and advertising for Pasta Garofalo, Italy's oldest pasta brand, and deliver a fully integrated communications platform for Di Marco Pinsa Romana, encompassing media relations, creative content, social media, influencer marketing, and experiential events. The programs are designed to accelerate brand awareness, engagement, and market share across retail and foodservice channels nationwide.

With deep heritage and leadership in their respective categories, both brands are accelerating their U.S. expansion and selected Marino for its category expertise, strategic approach, and proven ability to translate Italian authenticity into compelling, culturally relevant American brand stories.

"Pasta Garofalo and Di Marco represent the very best of Italian food culture – heritage, craftsmanship, and uncompromising quality," said Robert Barletta, EVP of Marino and head of the agency's Food & Beverage practice. "Our role is to transform those strengths into media-driven, influence-led, and experience-based programs that resonate with American consumers, chefs, and retailers. We're excited to partner with both brands as they enter this next phase of U.S. growth."

For Di Marco, Marino will build a multi-channel brand platform designed to establish Pinsa as the next major Italian food phenomenon in the U.S., spanning earned media, social storytelling, influencer partnerships, and high-impact experiential activations in key markets.

"Marino brings together strategic clarity, creativity, and deep knowledge of both Italian foods and the American consumer," said Fabrizio Vivarelli, Di Marco's Global Marketing Director. "Their ability to seamlessly integrate media, social, influencers, and live experiences makes them the ideal partner as we introduce Pinsa Romana to a wider American audience and build lasting brand loyalty."

Di Marco, a multi-generational Roman family business and the inventor of Pinsa Romana, pairs decades of baking expertise with research-driven innovation to set the global benchmark for the category.

For Pasta Garofalo, Marino will focus on strengthening brand authority and accelerating market penetration through targeted media relations, influencer engagement, and advertising that reinforce Garofalo's premium positioning, culinary credibility, and Italian heritage.

"Marino demonstrated a deep understanding of our brand DNA and the dynamics of the U.S. market," said Flavia Garzia, Marketing Director for Pasta Garofalo. "Their strategic approach to communications and influencer marketing will help us strengthen connections with consumers, chefs, and food media while continuing to grow our national footprint."

Founded in 1789 in Gragnano, Italy, Pasta Garofalo is a family-owned company globally recognized for premium-quality pasta rooted in traditional methods and advanced innovation.

The new partnerships further reinforce Marino's position as a leading agency for Italian and European food brands entering and expanding in the U.S. market.

Marino is a full-service communications firm delivering data-driven, fully integrated strategies focused on changing perceptions, amplifying impressions and fostering high-level relationships to build brands. Based in New York City, with an office in Los Angeles and executive presence in Miami, Denver, and Philadelphia, the markets Marino serves include real estate, consumer food and beverage, nonprofit and education, public affairs and advocacy, technology/innovation and professional services. Marino's clients range from Fortune 100 companies and international brands to local and national nonprofits and businesses.