Chobani Explores The Savory Side of Yogurt with Meze Dips

The Chobani Home was in the Chelsea area of New York City. To achieve the goal of creating an edible, livable and shareable space, Olson Engage created and coordinated the campaign while production agency Trigger House took over a three story blank canvas of a home and installed furniture, plants and artwork. To extend the experience further, Chobani held a contest to select a winning fan to stay in the house with three friends for the Independence Day holiday. Over the four day entrance period, over 10,000 consumers entered the raffle.