NEW YORK— New York-based RIND Snacks, the skin-on superfruit snack brand, has grown significantly over the past year with retail distribution across 300 of the largest natural and specialty markets in the U.S., where customers have embraced the brand’s tangy, chewy and nutritiously dense whole-fruit snacks that are powered by the peel.
The brand’s three distinctive SKUs – Tropical Blend, Orchard Blend & Tangy Kiwi – have developed a cult following online, where they recently cracked Amazon’s top 20 best-selling dried fruit snacks, and offline, where the brand can be found coast to coast on leading specialty grocery shelves, including Whole Foods Markets, Fairway, Balducci’s, Kings, Foragers, Erewhon, Foxtrot Market and Hu Kitchen.
This summer, RIND is launching a fourth peel-powered SKU, a Straw-Peary Blend, that the company debuted at the Specialty Food Association’s Summer Fancy Food Show in New York City. RIND’s Straw-Peary Blend will be available in two sizes (3oz and 1.5oz pouches) and features a delicious summertime mix of gently dried slices of organic honeycrisp apple, California pear and sweet strawberries for a fiber and vitamin-packed whole-fruit snack that’s both better for you and for the environment.
“We’re seeing exciting growth across multiple channels and are thrilled to expand RIND’s reach into some of the country’s most recognized natural and specialty grocers,” said Matt Weiss, founder of RIND Snacks. “We’ve found our competitive edge in a multi-billion-dollar snack marketplace by focusing on the literal edge of the fruit. We’re excited to reach more consumers with our innovative whole-fruit snacks that sit at the intersection of functional nutrition and sustainable snacking. We have several exciting partnerships and product launches to share with our fans in year two.”
RIND’s story and mission resonate. In the past year, the brand has captured nearly 95 million audience impressions in wide-ranging publications, including the New York Times, Forbes, Business Insider, Food Network, Cheddar, Women’s Health, O, The Oprah Magazine, Chowhound, Food Navigator and Food Dive.
To learn more about RIND and the company’s quest to maximize nutrition and minimize waste, visit rindsnacks.com.
About RIND Snacks
RIND Snacks makes tangy, chewy and craveable dried fruit snacks focused on the power of the peel. By preserving the most nutritious part of California grown, non-GMO and organic fruit, RIND Snacks are packed up with up to 3x more fiber and vitamins than traditional dried fruit and help fight food waste by using the fruit, the whole fruit and nothing but the fruit. RIND Snacks includes 3 SKUs in two sizes (3oz and 1.5oz stand up pouches) with a fourth launching in 2019. All contain blends of gently-dried, unsweetened slices of fruit with no added sugar or preservatives.
Bringing a Healthier Mission to “Fruit-ion”
In addition to being delicious, RIND brings healthier, more responsible snacking to “fruit-ion.” Small scraps of discarded food add up to a big problem: Americans waste nearly 40 million tons of food each year. Fruits and vegetables account for nearly 40% of all wasted food in the United States. A large portion of these scraps are the result of overripe, blemished produce or discarded peels which create unnecessary waste that is harmful to the environment. By using the whole fruit, RIND helps fight food waste by reducing the impact that discarded and edible peels represent of the 1.3 trillion tons of global annual food waste.