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Cypress Grove Launches Goat Cheese Cups and “Cheeseboards for Dinner” Campaign

ARCATA, Calif.— Cypress Grove, the Humboldt County-based cheese producer making award-winning and world-renowned cheeses since 1983, will be showcasing a new addition to their fresh goat cheese line at this year’s Winter Fancy Food Show in San Francisco from January 13 to 15 at booth #2243. Fresh Goat Cheese Cups, available in 4 oz resealable cups, will take the spotlight in the What’s New What’s Hot showcase as well as a front-and-center placement at the cheesemaker’s booth.

Freshen Up

Rolling out in late summer 2018, Cypress Grove’s new Fresh Goat Cheese Cups feature a complementary blend of cream and acidity in 4 oz resealable cups. Flavors include Straight Up (the classic), Danger Zone (the spicy), Little Red Corvette (the savory), and Sweet Dreams (the sweet). Each cheese is jam-packed with high quality flavors that help you cut down on time in the kitchen and enjoy a healthy, flavorful cheese as fast as you can open the lid and peel off the foil. Snacking is all the rage, and it is a trend that is not going anywhere. This new cheese is a high protein snack with a clean ingredient list, 12 g protein per cup, and 8 ingredients or less per flavor. With an MSRP of $4.99 per cup, these cheeses feature an accessible price point that allows new and existing consumers alike to enjoy Cypress Grove.

Cheeseboards for Dinner

We all know consumers are strapped for time and hungry for a beautiful and wholesome meal for their families. By tossing the right items in their shopping carts, they can skip cooking at least one night this week and serve up a cheeseboard meal in minutes. A few cheeses, some fruits and veggies, a carb vehicle, and a little help from prepared deli shortcuts, all simply unwrapped and shared on a board (or paper plate, platter — whatever is easy and on hand). We are introducing something familiar, “cheeseboards,” as a fresh and accessible option for a weeknight (or simple weekend) meal — but with a Cypress Grove twist. By taking something that’s often thought of as fussy and overly complicated and breaking it down to basics, we are adding a bit of effortless luxury to the everyday and solving the problem “what’s for dinner” in a glance.

Cheeseboards for Dinner debuts at the 2019 Winter Fancy Food Show and will be promoted through 2019 with a smorgasbord of marketing initiatives: grocery lists to make shopping a breeze, how-to guides, a robust influencer program, and an experiential cheeseboard adventure in three major cities. This campaign also lends itself to brand partnerships and cross-promotion at the retail level, increasing the register ring for the specialty department and aligning the Cypress Grove brand with trendsetters and tastemakers throughout the food world.

About Cypress Grove

Cypress Grove is the leading producer of delicious American goat cheese that makes you want to do the happy dance, including Humboldt Fog, the Original American Original. Founded in 1983 by goat cheese pioneer Mary Keehn, Cypress Grove conjures cheeses across three product lines that complete every cheese case: fresh, soft-ripened and aged. Proudly based in Arcata, California, Cypress Grove transforms the ordinary to extraordinary, producing unforgettable cheeses and leading the charge in the American cheese movement.

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