CLIF Kid Unveils the Fruits (and Veggies) of Their Labor with New Zbar Fruit + Veggie Bars

Carol Ortenberg

April 20, 2016 — EMERYVILLE, Calif.– CLIF Kid®, maker of organic snacks for active kids, is introducing a new addition to the CLIF Kid family – CLIF Kid Zbar® Fruit + Veggie. This certified USDA organic snack not only contains whole grains, but also a blend of fruit puree concentrate and vegetable powders that deliver the taste kids want, with the nutrition parents desire. CLIF Kid Zbar Fruit + Veggie adds variety to the tasty snack options that nourish kids’ active lifestyles.

“At Clif Bar & Company, the apple never falls far from the CLIF Bar tree!” said Shirin Belur, CLIF Kid brand manager. “We are proud that our bars are certified USDA organic, and are thrilled to offer a portable and nutritious snack for busy, on-the-go families. Studies show that most kids ages 2 to 11 do not meet the recommended daily intake for fruits and vegetables2, so we carefully crafted these bars as a fun way to introduce kids to a variety of fruit and vegetable flavors that expand their palates.”

Screen Shot 2016-04-20 at 5.14.00 PMThe soft and chewy bars are available in three flavors: Awesome Orange (carrot, mango and orange), Keen Green (apple, sweet potato and spinach) and Purple Power (sweet potato, beet and berry). The sweet flavors and bright colors, which are derived from fruit and vegetable extracts, help build positive fruit and veggie experiences for kids.

In addition to being organic and non-GMO, the bars also contain 10 to 11 grams of whole grains, are an excellent source of calcium and good source of fiber3, and do not contain high fructose corn syrup, artificial flavors or synthetic preservatives.

CLIF Kid Zbar Fruit + Veggie bars are available exclusively at Target and were developed for the 2016 Made to Matter – Handpicked by Target program, which features a collection of 20 purpose-driven brands with an emphasis on meaningful product innovation. (MSRP: $4.99/5-count box).

About Clif Bar & Company: Clif Bar & Company crafts energy food with organic ingredients to feed and inspire adventure. Focused on performance nutrition and snacks, the kitchen crafted lineup includes the CLIF® Bar energy bar, LUNA® and CLIF Kid® brands. Family and employee owned, the company is committed to using organic ingredients to help create a healthy, just and sustainable food system.

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About “Made to Matter – Handpicked by Target”: “Made to Matter – Handpicked by Target” is a product collection of leading natural, organic and sustainable brands. At the heart of Made to Matter is an assortment of great products made with simple, recognizable ingredients that are designed to be better for everyone and accessible to anyone.

1 Made with fruit puree concentrate and vegetable powder2 From the Position of the Academy of Nutrition and Dietetics:Nutrition Guidance for Healthy Children Ages 2 to 11 Years3 Contains 4g total fat

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