DEERFIELD BEACH, Fla., Oct. 19, 2015 /PRNewswire/ — Consumer behavior is widely shifting in a more health-conscious direction, where cleaner products are king and no artificial additives is the ruling law. More and more food and ingredients companies are feeling the pressure to evolve with this trend, and the energy market specifically is desperate for something new to fill the void.
That’s where new Energems come in. Energems, made from a cutting-edge formula of real dark chocolate and energy-enhancing ingredients, are revolutionizing the energy market. The gems are the first of their kind in the healthier energy bites category, made with cleaner ingredients like vitamins B and D plus caffeine, along with no artificial colors, flavors or preservatives. Just three gems are equivalent to 133 mg of caffeine, or a large cup of coffee, so you can control the boost you get. Plus, the product is made with real dark chocolate, so taste is not sacrificed in exchange for a healthy alternative. Flavors include Dark Chocolate, Mint Dark Chocolate and Berry Flavored Dark Chocolate.
“We are creating a completely new category within our space, so we first wanted to validate proof of concept,” says Kristopher Trust, General Manager of Energems. “Through thorough rounds of qualitative and quantitative testing, we found that introducing the healthier, cleaner and delicious energy source our target demands was going to be imperative.”
The research, including in-home usage studies, package design research and volumetric modeling, showed the product would deliver on those consumer demands. In fact, the product delighted users so much that nearly three in four people said they would be interested in purchasing Energems again and that Energems fit their lifestyle. Additionally, 85 percent of Energems’ projected volume is incremental to the energy category because of the profile of the product and consumer.
Additional aspects that performed exceedingly well throughout research and testing included Energems’ smooth energy, portability, flavor and size of the gems.
Through healthier, more natural ingredients, with no use of artificial colors, flavors or preservatives, Energems are the cleaner, more delicious source of energy that was missing in the energy aisle.
Energems are currently available on shelves at all Walgreens stores and Meijer stores, as well as online at LuckyVitamin.com. Plus, by end of November, Energems will be available on Amazon.com. Additional distribution nationwide is underway.
About Energems:Â Energems are your delicious, healthier way to beat the afternoon energy slump. Made to combine real dark chocolate and energy, Energems ingredients include caffeine and vitamins B and D and contain no artificial colors, flavors or preservatives. Flavors include Dark Chocolate, Mint Dark Chocolate and Berry Flavored Dark Chocolate. Try Energems today and love your energy.