Serenity Kids

The year is barely underway, and already several significant deals struck in the packaged food sector provide reason for optimism after a tough period on the financing front. While some industry watchers anticipate the pace of transactions to accelerate, others expect strategic acquirers and investors to remain prudent and disciplined. “We see investors are being… Read more »

California’s Assembly Bill 899 requires baby food companies to test for heavy metals and disclose the results to consumers, bringing more transparency to the presence of potentially harmful elements.

The A2 dairy milk market didn’t exist in the U.S. two decades ago, but consumer interest is on the way up even as the overall dairy space faces declines.

Shelf-stable baby and toddler food brand Serenity Kids has expanded its distribution footprint with the addition of 2,000 Albertsons locations nationwide.

How did seed oils become the dietary demon du jour? And is a seeming rush to reformulate among a handful of brands justified?

In this capital-constrained environment, startups are tapping conventional options as well as celebrities, consumers and distributors to rake in extra cash.

The baby food company will use the growth capital for marketing, new product development and hiring.

Serenity Kids, the fastest growing shelf-stable baby and toddler food brand in the country, announces the debut of a new line of World Explorer Pouches, offering an international twist to standard baby food.

In this distribution roundup: Dress It Up dressing expands nationwide with a range of new retail partners, Nguyen Coffee goes national with Whole Foods, Moon Cheese lands with Kroger, RightRice rolls out to Kroger, and more.

In this week’s Checkout, coconut flour-based tortilla and chip maker The Real Coconut rebrands to Sana Foods; low-sugar baby and toddler food brand Serenity Kids raises $7 million; and plant-based bacon maker Hooray Foods secures $2 million in a seed financing.

In this week’s investment-focused Checkout, Serenity Kids raises $3 million to add to its executive team and launch new products; TerraCycle closes a $25 million funding round to grow reusable CPG platform Loop; Gotham Greens brings in $87 million to expand operations; and My/Mo Mochi secures investment from Bregal Partners.

When Joe and Serenity Carr first walked down the baby food aisle, the couple expected an array of healthy options that would mirror their own paleo diets, but those were scarce as cavemen. With plans to start their own family, the two decided to remedy the situation, launching a line of nutrient dense baby foods. Now the company is growing up, with its first round of institutional investment as it expands into conventional retail.