Cheerie Lane Pops Into Retail With Backcountry, Von Maur, and More

AUGUST 13, 2025 (Berkeley, CA) Cheerie Lane — the Midwestern popcorn brand reimagining the popcorn experience with gourmet all-in-one ‘popcorn pods’ — is now available in brick and mortar stores across the country. Within the $4 billion US popcorn market, Cheerie Lane is the only brand offering a one-of-a-kind, poppable pod that delivers a perfectly seasoned, homemade popcorn experience unlike anything else on the shelf. Following a successful direct-to-consumer launch in 2023 that has resulted in a 56% year-to-date repurchase rate, the brand is entering the next chapter of growth with placement in over 130 retailers nationwide, including:

• Backcountry – 7 flagship locations across the Northeast, Midwest, West Coast, and Mountain West
• Von Maur – 30 department stores across the Midwest, Northeast, and Southeast
• Good Eggs – Online, delivering across San Francisco and the Bay Area
• Rainbow Grocery, Epicurean Trader, and Woodlands Market – San Francisco, CA
• Earthbound Farm Stand & Hacienda – Carmel Valley, CA

Additional stocklists include gourmet grocers, local farm stands, independent markets, and specialty boutiques — the kinds of retailers where storytelling, design, and quality ingredients matter just as much as flavor.

This rollout marks a significant milestone for Cheerie Lane as it brings its signature popcorn pods — which are thoughtfully made with heirloom Iowa-grown kernels and cacao butter — to new shelves and new consumers, advancing their mission to elevate everyday rituals with their wholesome, flavorful popcorn available to all. 

"We’ve always envisioned Cheerie Lane in the spaces where people shop for life's small joys, so these retailers are a natural place for our brand to show up,” says co-founder Kate Greer. “These are spaces for crafted, shareable goods, and now our popcorn’s part of that rhythm, making it easier than ever to turn a homemade bowl into a daily ritual.”  

Each of Cheerie Lane’s popcorn pods undergoes a meticulous tempering process, similar to fine chocolate-making, to ensure quality and consistency, underscoring the brand’s commitment to craftsmanship. Stepping into retail is a natural evolution of Cheerie Lane’s intentional, sustainable growth strategy. As consumers crave nostalgic, elevated snacks and simple at-home rituals — and with nearly 60% saying they snack for excitement and experience, not just sustenance — the brand is meeting them both online and in the stores they already love.

Co-founded by Midwesterner Kate Greer, Cheerie Lane popcorn is made with heirloom kernels from her family’s fifth-generation Iowa farm. Known for its innovative popcorn pod format — in flavors like Butter, Rosemary Garlic, and Ranch — and its surprise-and-delight Popcorn of the Month club featuring exclusive flavors and keepsakes and signature giftable Popcorn Tin, the brand blends nostalgia with modern craft. This retail expansion furthers Cheerie Lane’s mission and Midwest sensibility of slowing down and savoring meaningful moments, always with a warm bowl of popcorn at the center.

Product specs:

• Butter Popcorn Pods
• SRP: $4.95 per pod
• About: Each pod is crafted with heirloom kernels, cacao butter, and real butter for the ultimate classic popcorn flavor. Just place the pod on the stove, watch it pop, and enjoy a perfectly seasoned bowl of warm popcorn.

About Cheerie Lane

Cheerie Lane is reimagining the way people enjoy popcorn with gourmet all-in-one ‘popcorn pods’. Thoughtfully crafted using heirloom kernels from a fifth-generation family farm in Iowa and cacao butter, each pod melts into a warm, evenly seasoned bowl of popcorn every time. Born from a deep-rooted love of the Midwest, Cheerie Lane was co-founded by Kate Greer and her cousin Brad Schulte, who grew up gathering around big bowls of popcorn on their grandparents’ farm. They believe that popcorn is more than a snack–– it’s a ritual of comfort, connection, and care.  From old-school classics like Butter to surprise-and-delight favorites like Ranch and Jalapeño, Cheerie Lane is making popcorn wholesome, fun, and delightful. Follow along at @cheerielane.