“While studying psychology and neuroscience as a Harvard undergrad, I became fascinated with the human brain and how it functions. After graduating and settling into long workdays selling and marketing software, I experienced failings with my own brain. Mental fatigue and headaches became daily struggles. Eventually, I identified my carb-packed diet as the culprit. By eliminating high-carb staples from my regimen and consuming vastly more fats and anti-inflammatory compounds, I experienced an astounding recovery in my mental energy and clarity. Elation soon gave way to frustration as I struggled to find ready-to-eat options that fit my new diet and my hectic lifestyle. The fact that no food product centering on brain and body nutrition existed astounded me. After hearing similar frustrations from others on a low-carb regimen, I thought: “Why don’t I create that product?” Before long, I was spending nights and weekends researching esoteric nutrients and “prototyping” in my apartment kitchen. After countless iterations over the course of a year, I launched a Kickstarter campaign in late 2017 and IQBAR was born.” - Will Nitze, Founder & CEO IQBARs are nutrition bars formulated with clean-label ingredients rich in compounds shown to benefit the brain and body. Each bar contains 6 brain nutrients, 12g plant protein, 3g net carbs, and <1-1g sugar. IQBARs are keto, paleo friendly, vegan, kosher, and free from GMOs, gluten, dairy, soy, and sugar alcohols.
Brain + Body Bars
IQ Bar is allocating some of its brainpower to the retail shelf. Though the Boston-based brand has so far garnered half its business from e-commerce, it recently entered 1,000 Kroger stores, increasing its retail footprint to about 6,000 doors.
No retailers or e-commerce options have been specified for this brand