Kayco Unveils New Manischewitz Brand Soup Line And Kosher Hot Dogs Signaling Expansion Into The Specialty Foods Market

Kayco, a company that began with humble roots in kosher food, has evolved into a leading force in the specialty foods industry. While remaining true to its kosher foundation, Kayco now appeals to a broader audience of food enthusiasts who value quality, authenticity, and innovation. At the 2025 Summer Fancy Food Show, Kayco will spotlight its Kayco Kosher division at Booth #3253, underscoring the growing impact of the iconic Manischewitz® brand in the specialty food space.

At this year’s show, Manischewitz will debut two exciting product lines:

• The Manischewitz Soup Line – This new collection brings to life the comforting flavors of homemade soup, echoing the warmth and nostalgia of what "bubby" used to make. Inspired by traditional recipes and built on the foundation of classic Manischewitz products—like its famous soup mixes, broths, and matzo balls—this ready-to-serve soup line comes in 24-ounce glass jars and includes seven delicious flavors: Clear Chicken Broth, Chicken Noodle Soup, Chicken Matzo Ball Soup, Tomato and Rice Soup, Split Pea Soup, Bubby’s Vegetable Soup, and Mushroom Barley Soup. This launch continues the Manischewitz legacy of preserving Jewish culinary heritage in every spoonful while adapting to the convenience sought by modern families.
• Manischewitz New York Style All-Beef Kosher Hot Dogs – These premium hot dogs, available in both regular and low-fat varieties, will be sold in refrigerated sections of supermarkets and specialty stores at an SRP of $9.00 for a 10.3 oz package (six hot dogs). A Kosher for Passover version will also be available. The Manischewitz Kosher Hot Dogs are “Where Flavor Meets Tradition!” Each juicy, mouthwatering bite offers a journey back to the heart of Jewish culinary heritage. Whether cooked on the stovetop, in the oven, or on the grill, these hot dogs deliver a uniquely satisfying flavor, crafted with the finest ingredients and spices.

An Icon of Jewish Cuisine – Reinvented for Today’s Consumer

One of the most iconic and enduring brands within the Kayco Kosher division, Manischewitz has been an essential part of American Jewish life since its founding in 1888. What began with a simple matzo bakery by Rabbi Dov Behr Manischewitz in Cincinnati grew into a national brand offering a wide range of traditional Jewish foods—matzo, Tam® Crackers, chicken soup, macaroons, gefilte fish, and more.

Under Kayco’s stewardship, the Manischewitz brand has undergone a thoughtful transformation. It continues to honor over 130 years of Jewish culinary tradition while appealing to kosher, specialty, and mainstream consumers alike. This evolution marks a significant milestone in Kayco’s journey to diversify its offerings and introduce the richness of Jewish cuisine to new audiences.

“We are thrilled to unveil new products under the Manischewitz brand,” said Shani Seidman, CMO of Kayco. “For generations, Manischewitz has been synonymous with quality and tradition in Jewish households across America. With the launch of the Manischewitz Soup line and Kosher Hot Dogs, we’re not just preserving that heritage—we’re expanding it. These offerings invite a wider audience to discover the depth, flavor, and cultural importance of Jewish food.”

The rebranded Manischewitz line continues to offer a broad range of products, from classic favorites like matzo and macaroons to modern innovations that resonate with today’s evolving palates. With these new product launches, Manischewitz is poised to transform the kosher aisle into a culinary destination for all consumers—regardless of background or dietary preference.

Manischewitz products are more than food—they are an invitation to experience and participate in Jewish culture.

New Products Join a Growing Family of Favorites:

• Manischewitz Frozen K’nishes
• Manischewitz Frozen Matzo Balls
• Manischewitz Frozen Babka, Rugalach, Challah, and Hamentashen
• Manischewitz Frozen Hors D'oeuvres
• Manischewitz Frozen Blintzes

Live Sampling at Booth #3253 Event attendees are invited to sample Manischewitz’s new Kosher Hot Dogs, Soup, and Frozen Matzo Balls.

Kayco remains deeply committed to delivering high-quality, flavorful products that celebrate Jewish cultural heritage and inspire culinary exploration. The refreshed Manischewitz brand represents a bold new chapter in this mission, driven by innovation, inclusivity, and reverence for tradition.

Manischewitz Foods is proudly part of Kayco – Kedem, a family-owned kosher and multicultural food manufacturer and distributor with reach in more than 40 countries worldwide.

About Manischewitz

The Manischewitz story began in 1888 with a simple box of matzo. Today, the brand continues its legacy while evolving to meet the modern tastes and dietary needs of today’s consumers. This rebrand is more than just a new look—it’s a renewed commitment to quality, tradition, and inclusivity.  Now part of New Jersey-based Kayco, a family-owned leader in kosher products, Manischewitz continues to innovate while honoring its rich history.  For more details and recipes, follow @manischewitzco on Instagram. 

About Kayco 

Kayco is one of the largest producers and distributors of kosher foods and beverages. Its brands include Gefen, Heaven & Earth, Manischewitz, and Tuscanini, among others.