Monica Watrous
Posts by Monica Watrous
Bel Group Plows Under Plant-Based Cheese Brand
French dairy conglomerate Bel Group has decided to shut down its plant-based cheese brand Nurishh after four years on the market. The business will close by the end of the year, with Bel citing challenges to make it a profitable and sustainable part of the portfolio.
Harvest Group Strengthens Costco Capabilities with Acquisition
Commerce agency Harvest Group is strengthening its position in the club channel with the acquisition of Next Step Club Solutions, a Costco-focused brokerage firm. Financial terms of the transaction were not disclosed.
‘Immediate and Ongoing Harm’: David Sued Over Epogee Acquisition
Last week’s blockbuster investment news about David – including a $75 million round from investors and a post-money valuation of $725 million, according to co-founder Peter Rahal – is also creating a supply chain gridlock for a number of other brands.
Crave New World Aims To Redefine Comfort Food
Will a Yuka-approved, high-protein, seed oil-free brand find favor with the everyday Kroger shopper? Crave New World is about to find out. The frozen food startup is charting a course into more than a thousand Kroger stores this fall after a successful soft launch in Pop Up Grocer and on college campuses in March.
Fermented Funding: Cleveland Kitchen Raises $2.9 Million
Fermented foods slinger Cleveland Kitchen has raised $2.9 million in equity funding, according to a filing last week with the U.S. Securities and Exchange Commission (SEC). The brand is on track to hit $52 million this year, supported by new distribution and investments in marketing and operations.
Nuts.com Charts First-Ever Course Into Retail With New Brand
Direct-to-consumer snack company Nuts.com is debuting its first-ever retail-ready brand, Pop & Sol. Initial offerings include four sweet nut and fruit blends launching at select ShopRite and The Fresh Market stores and four savory mixes exclusively on Target shelves.
Kettle & Fire Unlocks ‘One Of The Most Important Steps’ With New Facility
Bone broth brand Kettle & Fire opened its first manufacturing facility this week on the heels of recent financing. The opening of KettleWorks in Lancaster, Pa., enables the Austin, Texas-based company to unlock significant operational efficiencies and maintain its high standards for quality and transparency.
Whipnotic Swirls Into Target: ‘Flavored Whipped Cream [Is] Growing Like Crazy’
Whipnotic is rolling into Target this month, as the mass retailer expands its whipped topping set beyond private label. The startup – founded by sisters Lori Gitomer and Tracy Luckow – is slated to join store brand Favorite Day on shelves at 250 locations initially with plans to triple that footprint by year-end.
‘Insane Product-Market Fit’: BelliWelli Bids Goodbye To Bars To Focus on Fiber Powders
Digestive wellness brand BelliWelli bid a “bittersweet goodbye” to its soft-baked nutrition bars to focus on fiber powders, which are expanding nationwide at Walmart this week. The startup’s modern take on Metamucil – featuring added probiotics, electrolytes and collagen – wildly exceeded expectations following last year’s launch, said co-founder Kate Wilson.
Ice Cream Pints To Apple Cores: Jeni Britton’s Second Act
Watermelon rinds, apple cores and other overlooked plant parts add fiber to a new line of snack bars created by the founder of Jeni’s Splendid Ice Creams. Earlier this year, Jeni Britton mounted her second entrepreneurial act with the launch of Floura, a brand focused on gut health.