Monica Watrous
Posts by Monica Watrous
Kettle & Fire Taps RXBAR Veteran Sam McBride as CEO to Fuel Next Growth Chapter
Kettle & Fire today announced a leadership transition as part of a broader push to scale the bone broth brand into a significantly larger wellness platform – one increasingly backed by operational infrastructure, investor alignment and adjacent-category ambitions.
Better Butchers Eyes Public Markets Through Reverse Takeover Deal
The Better Butchers, a Canadian maker of plant-based meat alternatives, has signed a letter of intent to be acquired by Health Logic Interactive, a dormant public company, in a proposed reverse takeover transaction.
Laird Leadership Says Superfood Roll-Up Strategy Is ‘Just the Beginning’
Laird Superfood’s first quarter marked a “transformative milestone” amid efforts to build out a scaled positive nutrition platform, according to executives of the Boulder, Colo.-based business.
Children’s Snack Brand Goodies Debuts in U.S.
Goodies, launched by Swiss multinational Hero Group and available in nine countries, was designed for children ages 4 and older to bridge “the gap between conventional snacks and better-for-you alternatives.”
B&G Foods Says Portfolio Reset Is Driving ‘Transformational’ 2026
The Cream of Wheat and Ortega maker has completed major steps in reshaping its portfolio, including the offloading of its U.S. frozen Green Giant business and the acquisition of the College Inn and Kitchen Basics broth businesses.
[Exclusive] Harken Snags New Capital Ahead of Costco Rollout
Harken Sweets is expanding into Costco with new backing from Taste Tomorrow Ventures and grt sht ventures, signaling growing retailer and investor confidence in the premium indulgence category.
Better Sour Broadens Candy Strategy With Cane Sugar-Sweetened Gummies
Better Sour today marks a strategic expansion beyond its low-sugar positioning with the launch of tropical sour gummies sweetened with cane sugar.
Cal-Maine Building Prepared Foods Portfolio with Van’s Acquisition
The nation’s largest egg producer, Cal-Maine Foods, announced today it will acquire certain assets of the Van’s Foods business from Sara Lee Frozen Bakery, LLC, a portfolio company of private equity firm Kohlberg. Financial terms of the transaction were not disclosed.
Lunchables Bets on Shareable Snacking Amid Larger Reinvention Push
Launching in two flavors, Snackables combines cheese, crackers and poppable snacks in a double-pack format intended for “splitting, swapping and sharing.”
Mooski Goes Big on Bite-Sized Snacking With New Target Expansion
Mooski is making its first major mass retail push with the launch of chilled oat bites at Target – a move founder Robert Broome sees as both a product innovation and a broader channel expansion opportunity.




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