Monica Watrous
Posts by Monica Watrous
[Exclusive] Harken Snags New Capital Ahead of Costco Rollout
Harken Sweets is expanding into Costco with new backing from Taste Tomorrow Ventures and grt sht ventures, signaling growing retailer and investor confidence in the premium indulgence category.
Better Sour Broadens Candy Strategy With Cane Sugar-Sweetened Gummies
Better Sour today marks a strategic expansion beyond its low-sugar positioning with the launch of tropical sour gummies sweetened with cane sugar.
Cal-Maine Building Prepared Foods Portfolio with Van’s Acquisition
The nation’s largest egg producer, Cal-Maine Foods, announced today it will acquire certain assets of the Van’s Foods business from Sara Lee Frozen Bakery, LLC, a portfolio company of private equity firm Kohlberg. Financial terms of the transaction were not disclosed.
Lunchables Bets on Shareable Snacking Amid Larger Reinvention Push
Launching in two flavors, Snackables combines cheese, crackers and poppable snacks in a double-pack format intended for “splitting, swapping and sharing.”
Mooski Goes Big on Bite-Sized Snacking With New Target Expansion
Mooski is making its first major mass retail push with the launch of chilled oat bites at Target – a move founder Robert Broome sees as both a product innovation and a broader channel expansion opportunity.
MOSH Raises $13M to Scale Brain Health Bar Brand, Launch High-Protein Line
MOSH, the brain health nutrition brand founded by celebrity mother-and-son duo Maria Shriver and Patrick Schwarzenegger, has raised $13 million in Series A funding led by Main Street Advisors.
Actual Veggies Lands Costco Deal With Exclusive Organic Black Bean Burgers
Actual Veggies is preparing for a significant expansion in Costco, planning to launch an exclusive organic version of its black bean burger in multiple regions beginning in mid-May.
Bitchin’ Sauce Adds Bean Dip As Part of Portfolio Expansion
The California-based brand is debuting a refrigerated Smoky Chipotle Bean Dip in Kroger banners across the country.
Baba’s Eyes Siete Foods Playbook With Target Expansion, Capital Raise
Baba’s is betting it can break through the crowded hummus category with authentic positioning, passed-through-generations Palestinian family recipes, bold flavor innovation and a broad ambition that reaches beyond dips.
How GLP-1s Are Rewriting The Rules of Wellness
GLP-1 drugs aren’t just changing how consumers eat – they’re reshaping how they engage with wellness overall, creating meaningful opportunities for packaged food brands.
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