Monica Watrous
Posts by Monica Watrous
Bao Goes Big Box: Laoban’s Target Expansion Taking Shape
Laoban is gearing up for a major retail inflection point, as the Asian frozen foods brand expands from a limited Target test to multiple items rolling out to more than 1,500 stores in May.
El Latino Secures Strategic Partnership To Accelerate U.S. Expansion
El Latino, a Miami-based maker of specialty Latin American and Caribbean Foods, announced a strategic partnership with private equity firm Apex Capital that will support its nationwide expansion.
Khloud Levels Up: Khloé Kardashian’s Snack Brand Crunches Into Protein Chips
After conquering popcorn, Khloé Kardashian’s functional snack brand is taking on a bigger, crunchier prize: tortilla chips.
April Fools’ Isn’t Dead. It’s Just Riskier – and Smarter – Than Ever
There was a time when an April Fools’ stunt could be delightfully dumb – a clear joke, a quick laugh, maybe a viral tweet. In 2026, that same playbook feels shaky.
Thrive Market Adds Non-UPF Verified Filter
Thrive Market today unveiled a new way to weed out ultraprocessed foods. The online grocer has added a filter for products carrying the Non-UPF Verified seal, which indicates they don’t contain certain additives such as high-fructose corn syrup, artificial sweeteners or synthetic emulsifiers.
Lower Prices, Longer Labels: The Tradeoff Lurking in Center Store
A new report is putting numbers behind a tradeoff the packaged food industry has long understood, but rarely spells out: Cheaper products are often packed with extra additives, sugar and sodium.
Lundberg Family Farms Names New CEO And Surpasses ROC Target
Lundberg Family Farms has tapped chief growth officer Suzanne Sengelmann to lead the company as its new chief executive, succeeding Craig Stevenson, who held the role for four years.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Just Date Lands PE Partner to Power Next Phase of Growth
Just Date has partnered with private equity firm Contour Ridge to accelerate expansion of its natural sweeteners.
Inside Goodles’ Mission To Bring Back Mac
Goodles is bringing incremental growth to the segment with its high-protein, high-fiber formulations, playful branding and elevated flavor profiles.









