Monica Watrous

GLP-1 drugs aren’t just changing how consumers eat – they’re reshaping how they engage with wellness overall, creating meaningful opportunities for packaged food brands.

In its first-quarter earnings call last week, the company pointed to a broad, “holistic” reset across the business: slashing prices, adding value in core brands, expanding shelf space, ramping up innovation and shifting more resources into away-from-home channels.

Walmart unveiled this week redesigned packaging across its Great Value private brand that introduces a more “modern visual identity” and consistent placement of nutritional claims.

After a brush with bankruptcy and a last-ditch bet on TikTok that flipped its trajectory overnight, low-sugar gummy brand BEHAVE is rolling into nearly 2,000 Target stores this week.

Fourteen years in, Ithaca Hummus is rolling out its first major brand campaign, transitioning to olive oil formulations and refreshing its packaging – all as part of a broader push toward sustained category leadership.

A Las Vegas-based startup is betting that better-for-you noodles shouldn’t have to sacrifice slurpability.

Dairy Farmers of America this week launched a new cottage cheese brand that packs a third more protein than the leading brand. MULU features a proprietary two-layer formulation that combines slow-digesting casein with fast-acting whey.

The New Hampshire-based startup is launching a line of energy gummies designed as a precise, portable alternative to traditional caffeinated drinks – dialing in functionality without the bulk of a beverage.

The ready-to-eat overnight oats brand is blasting into three high-traffic channels at once – landing in most Starbucks doors starting today, hitting 7-Eleven later this month, and rolling out new high-protein items at Target in May.

Legally Addictive Foods has landed a partnership with JetBlue to offer a 1.34 oz. pack of its original cookies for premium-tier passengers on domestic flights beginning this month.