Monica Watrous
Posts by Monica Watrous
MOSH Raises $13M to Scale Brain Health Bar Brand, Launch High-Protein Line
MOSH, the brain health nutrition brand founded by celebrity mother-and-son duo Maria Shriver and Patrick Schwarzenegger, has raised $13 million in Series A funding led by Main Street Advisors.
Actual Veggies Lands Costco Deal With Exclusive Organic Black Bean Burgers
Actual Veggies is preparing for a significant expansion in Costco, planning to launch an exclusive organic version of its black bean burger in multiple regions beginning in mid-May.
Bitchin’ Sauce Adds Bean Dip As Part of Portfolio Expansion
The California-based brand is debuting a refrigerated Smoky Chipotle Bean Dip in Kroger banners across the country.
Baba’s Eyes Siete Foods Playbook With Target Expansion, Capital Raise
Baba’s is betting it can break through the crowded hummus category with authentic positioning, passed-through-generations Palestinian family recipes, bold flavor innovation and a broad ambition that reaches beyond dips.
How GLP-1s Are Rewriting The Rules of Wellness
GLP-1 drugs aren’t just changing how consumers eat – they’re reshaping how they engage with wellness overall, creating meaningful opportunities for packaged food brands.
Snacks Back on Track? PepsiCo Sees Volume Growth Return in North America
In its first-quarter earnings call last week, the company pointed to a broad, “holistic” reset across the business: slashing prices, adding value in core brands, expanding shelf space, ramping up innovation and shifting more resources into away-from-home channels.
Walmart Announces Redesign For Largest Private Brand
Walmart unveiled this week redesigned packaging across its Great Value private brand that introduces a more “modern visual identity” and consistent placement of nutritional claims.
BEHAVE Goes Big-Box, Turning Social Hype Into Shelf Space
After a brush with bankruptcy and a last-ditch bet on TikTok that flipped its trajectory overnight, low-sugar gummy brand BEHAVE is rolling into nearly 2,000 Target stores this week.
Ithaca Hummus Leans Into Flavor, Olive Oil and Story as It Eyes No. 1 Spot
Fourteen years in, Ithaca Hummus is rolling out its first major brand campaign, transitioning to olive oil formulations and refreshing its packaging – all as part of a broader push toward sustained category leadership.
More Slurp, Less Sacrifice: KYUNU Reimagines Better-For-You Ramen
A Las Vegas-based startup is betting that better-for-you noodles shouldn’t have to sacrifice slurpability.









