Monica Watrous
Posts by Monica Watrous
The Future of Cottage Cheese Is Here – And It Has Even More Protein
Dairy Farmers of America this week launched a new cottage cheese brand that packs a third more protein than the leading brand. MULU features a proprietary two-layer formulation that combines slow-digesting casein with fast-acting whey.
Kicking The Can: GateDrop Bets on Gummies as Next Wave in Energy
The New Hampshire-based startup is launching a line of energy gummies designed as a precise, portable alternative to traditional caffeinated drinks – dialing in functionality without the bulk of a beverage.
MUSH Goes Mass: Starbucks, 7-Eleven and Target Fuel Next Growth Wave
The ready-to-eat overnight oats brand is blasting into three high-traffic channels at once – landing in most Starbucks doors starting today, hitting 7-Eleven later this month, and rolling out new high-protein items at Target in May.
Airlines Over Aisles: Legally Addictive Eyes Growth at 30,000 Feet
Legally Addictive Foods has landed a partnership with JetBlue to offer a 1.34 oz. pack of its original cookies for premium-tier passengers on domestic flights beginning this month.
Bao Goes Big Box: Laoban’s Target Expansion Taking Shape
Laoban is gearing up for a major retail inflection point, as the Asian frozen foods brand expands from a limited Target test to multiple items rolling out to more than 1,500 stores in May.
El Latino Secures Strategic Partnership To Accelerate U.S. Expansion
El Latino, a Miami-based maker of specialty Latin American and Caribbean Foods, announced a strategic partnership with private equity firm Apex Capital that will support its nationwide expansion.
Khloud Levels Up: Khloé Kardashian’s Snack Brand Crunches Into Protein Chips
After conquering popcorn, Khloé Kardashian’s functional snack brand is taking on a bigger, crunchier prize: tortilla chips.
April Fools’ Isn’t Dead. It’s Just Riskier – and Smarter – Than Ever
There was a time when an April Fools’ stunt could be delightfully dumb – a clear joke, a quick laugh, maybe a viral tweet. In 2026, that same playbook feels shaky.
Thrive Market Adds Non-UPF Verified Filter
Thrive Market today unveiled a new way to weed out ultraprocessed foods. The online grocer has added a filter for products carrying the Non-UPF Verified seal, which indicates they don’t contain certain additives such as high-fructose corn syrup, artificial sweeteners or synthetic emulsifiers.
Lower Prices, Longer Labels: The Tradeoff Lurking in Center Store
A new report is putting numbers behind a tradeoff the packaged food industry has long understood, but rarely spells out: Cheaper products are often packed with extra additives, sugar and sodium.









