Meagan McGinnes
Posts by Meagan McGinnes
Iwon Organics Puffs Up Product Portfolio and Distribution
Iwon organics, a high protein chip brand targeted at athletes and health conscious consumers, announced this week that it’s bringing a new protein puff line to more than 4,500 GNC stores in October.
Bobo’s Grows Production and Team with New Funding
Boulder, Colorado-based oat bar brand Bobo’s announced this week that it received series B funding from repeat investors Boulder Investment Group Reprise (BIGR) and Ridgeline Ventures. The two firms led the brand’s $8 million series A round in February 2017.
Hershey’s Game Plan for Winning in E-Commerce
During the company’s annual Analyst Event last week, Hershey executives showed attendees why they think the company is positioning itself to become a leader in the e-commerce space — and what other brands can learn from its transformation to a digital-first operation.
Brands Leverage Pumpkin Spice and Digital Data for Seasonal Plays
The velocity and interest behind this popular fall flavor speaks to the potential power of seasonal limited time offerings as a strategy to boost sales for many emerging brands. And with digital data being more accessible than ever, brands are using pumpkin spice as a way of trying out short-term runs for the first time and to test out strategies in their digital marketing repertoire.
The Checkout: Sweet Natural Trading Targets Sugar with Latest E-Comm Play
From a new online marketplace built around no-added sugar products, to retailers working to make their stores more accessible, here are some of this week’s top stories that you should know.
Jason Harty Heads to Theo, Spudsy and Sarah’s Snacks See Staff Switches
There’s a new wave of leadership in the food industry this summer. Here are the latest team shake ups that you should know.
Posting Losses, Hain Celestial Execs Note ‘Transformation Takes Time’
The organic and natural products company reported a net loss of $69.9 million for the quarter, but the executive team has hope that the company can successfully pivot toward profitability.
Industry Feels Pull and Push for Alternative Meat
Dairy vs. almond milk. Rice vs. cauliflower. Beef vs. “clean” and plant-based meat. The past year has been filled with fighting between traditional food industries and the makers of their budding alternatives — and the past week was no different.
The Checkout: Accelerator Famous for Reddit & Airbnb Focuses on Clean Meat
From an accelerator supporting a startup that fits its new priorities, to brands differentiating their product portfolios beyond their legacy offerings, here are some of this week’s top stories that you should know.
Peatos CEO: Cheetos Trademark Claim Won’t Stop Brand Success
PepsiCo’s Frito-Lay division, which makes Cheetos, accused World Peas Brand’s Peatos of trademark infringement. PepsiCo alleges that Peatos’ name and paw-print logo are “confusingly similar” to Cheetos and that Peato’s slogan, “tigers live longer than cheetahs,” unfairly denigrates the Cheetos brand.