Carol Ortenberg

You can order a personalized license plate with just a few clicks online, so why can’t you personalize your nutrition needs? That’s the question Hippeas creator Livio Bisterzo and Dan Obegi, former chief digital officer of GNC and CEO of dermstore.com, both wondered. To solve this need, the two have joined forced — and raised $1.7 million in funding — to launch Buddy Nutrition, a personalized nutrition service.

While classics have their place at the table, century old seafood company Acme Smoked Fish wants their place to be at more than just the breakfast table. So the company is innovating, launching new products that target new day parts and use occasions.

Oatly is ready to offer shoppers more than just milk, general manager Mike Messersmith told NOSH. Over the next two months the oat milk company will launch a line of ice cream into several national retailers. In 2020 the company will also bring online its largest facility to-date and double its current manufacturing capacity.

General Mills is doubling down on the powers of digestive health. The corporation is deepening its strategic partnership with natural brand GoodBelly, launching a line of lactose-free yogurts and cereal this week under the digestive health brand. In yogurt, General Mills will take on fellow functional foods brand Activia — offering similar product benefits for a younger audience.

Farmhouse Culture has gone back to basics in order to grow. Over the past eight months new CEO Scott Lerner has revamped the fermented food business — including a new look, new headquarters, and a shift away from in-house production — in an attempt to move beyond its natural channel roots. “We’ve totally retooled the business,” Lerner told NOSH.

Artisanal ghee brand 4th & Heart announced the close of a $7.6 million round of capital today. In a video shot at this summer’s Fancy Food Show, NOSH Editor Carol Ortenberg sat down with CEO Raquel Tavares to discuss her goals for the brand and how she plans to use this capital to expand access and awareness of ghee.

Although it’s only had product in a limited set of stores since February, Gathered Foods, producers of Good Catch plant-based seafood products, is hoping to avoid the operational bottlenecks that have plagued (and slowed the growth of) other plant-based food companies. The brand announced last week the close of a $10 million convertible note in order to continue building out a factory for its line of high-moisture extruded seafood substitutes.

Just in time for the Fourth of July, Upton’s Naturals and The Plant Based Food Association (PBFA) are asserting their own independence against the state of Mississippi with a lawsuit to push back against new labeling laws. “It’s just ridiculous,” Upton’s founder Daniel Staackmann said about the new Mississippi law. “Perhaps the city of Hamburg should sue the meat industry in the United States for using [that term]?”

With the test of two new snack lines, Dirt Kitchen and CaPao, Mondelēz’s SnackFuture’s division is dipping its toes into some of the most current entrepreneurial go-to market strategies. “What you’re seeing is really us bringing to life [our] motto of putting the consumer at the heart of things, disrupting how we do things, and acting like [a] startup,” Brigette Wolf, SnackFutures’ head of innovation, told NOSH.

The Summer Fancy Food Show can prove to be an excellent launchpad for rolling out new or limited-edition branding. Here are a few of the brands that used last week’s tradeshow to show off their new looks.