As a relatively calmer CPG trade show, the Summer Fancy Food Show can prove to be an excellent launchpad for rolling out new or limited-edition branding that might get lost amidst the hustle and bustle of bigger events such as Expo West. And for those brands showing mockups or renderings, the ability to have longer, more in-depth conversations with buyers provides an opportunity to make subtle design tweaks before production ramps up.
Here are a few of the brands that used The Summer Fancy Food Show to launch their new looks.
Render’s Quinoa Bites no longer are called “State Bird Seed” in honor of chefs Stuart Brioza and Nicole Krasinski, owners of the restaurant State Bird Provisions, who helped create the line. Instead the brand now emphasizes the value proposition of “snack like a chef” and a clearer description of the product within.
Mama O's Kimchi
Mamma O’s is shifting from packaging its fermented kimchi in glass jars to lighterweight bags, a move designed to lower both the operational costs and environmental impact of shipping its product.
Gelato Fiasco showed a sneak peek of what’s to come as the brand moves from plastic tubs to a paper pint. The brand told NOSH consumers expressed concerns about the sustainability of plastic packaging.
Abe’s new line of “Square Cakes” will be the first items from the company to sport its new paper packaging. By making this switch, Abe’s will use 84% less packaging then the plastic packaging the brand used previously.
34 Degrees Savory Crisps
A year after debuting its line of sweet crisps, snacking brand 34 Degrees turned its eye towards its flagship line of savory crackers. The new design was created to “showcase the versatility of the crisps” and “inspire” consumers, the brand said in a release.
Freak Flag Organics
Although still relatively new to the market itself, Freak Flag Organics is already adjusting its branding to better stand out on shelf. The jars now feature bold-colored stripes to indicate the unique, flavorful sauces within.
To better represent the company’s offering of natural, “homemade” pantry staples, founder Gavan Murphy decided to rename his company from Beardy Boys to Sunday Provisions. To accompany the new name, the line also now sports a more modern, clean look.
To match its bold flavored salsas, the brand debuted a complete rebrand at that now features more modern, geometric labels with bright colors.
Just Pomegranate Syrup
Although its original product line is called Just Date Syrup, for its pomegranate molasses the company adjusted the packaging to visually represent a pomegranate, rather then spelling out the complete name.
Mason Dixie Biscuits
After speaking with retail buyers and consumers, adjusted its packaging to have easier-to-read callouts and brighter colors. The packaging also now uses more durable materials that can better withstand the freezer section.
Cracker company Wasa is releasing limited edition packaging to celebrate its 100th anniversary. The company also recently announced it has achieved 100% carbon neutrality.
Tate’s Bake Shop
For its limited edition line of cookies this summer, Tate’s Bake Shop swapped its signature emerald green packaging for a red, white and blue color scheme designed to capture a summer picnic aesthetic.