CPG Week: Have We Hit Peak Protein? Plus, A Private Brands Boom
In this episode:
In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Brad Avery analyze the evolution of private label from off-brand to on-trend. The podcasters also discuss recent examples of the protein craze in Wandering Bear’s new latte line and Brami’s lupini bean-based pasta. Additionally, the hosts dig into British mixer brand Fever-Tree’s partnership with Molson Coors and an interesting new innovation in the frozen aisle.
Show Highlights:
0:15 – Grocer retailers are beefing up private label assortments with a focus on protein, global flavors and premium positioning. Monica explains how consumer perceptions of store brands are changing.
3:15 – Cold brew coffee maker Wandering Bear is leaning into the protein craze. Brad highlights the strategy behind the latest launch.
5:00 – Can America’s obsession with protein drive mainstream adoption of the lupini bean. Italian food company Brami believes so.
6:30 – British mixer brand Fever-Tree is benefiting from its partnership with Molson Coors. Brad breaks down the deal.
8:05 – Brad and Monica discuss functional ice cubes and the return of RC Cola (What? It never left?).
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.
