Nosh Live 2024 Replay: TikTok Shop 101

Omnichannel strategists are now having to factor the algorithm into their sales plans. After 15 months in operation, TikTok Shop has taken off, integrating the checkout counter into social media feeds and helping bolster support for a select group of brands.

How do you harness the platform’s power and better yet, how does it work? In this video we sit down with TikTok Shop’s head of food and beverage Cameron Gould-Saltman to learn the ins and outs of selling and fulfilling orders on the platform, gain an understanding of the evolving commission structure and hear firsthand how brands have positioned themselves to capture core target audiences.

“Why would a brand jump on?” Gould-Saltman asked the crowd. “For one, the economics are very compelling – think direct-to-consumer economics with some real volume – and it is a very interesting new model to attract a demographic that has been very confusing.”