How to Bootstrap When You've Got No Boots: A Case Study In Perseverance

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Switching the field from experienced executive to emerging entrepreneur, we’ll next hear from Duane Cheers, the founder and CEO of plant-based food company Everything Legendary. After bootstrapping his plant-based food company for close to four years, Duane and his cofounders recently raised $6 million in funding from investors including CircleUp Growth Partners, General Mills’ 301 INC, and Mark Cuban. At NOSH Live, Cheers will share advice for other emerging brands about how he worked with what he had in hand to endure long enough to establish the company.