Market Share: One Year Past Its IPO, How Vital Farms Practices Conscious Capitalism

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On this month’s Market Share we’ll hear from Russell Diez-Canseco, the CEO and president of Vital Farms, about the egg and butter producer’s decision to go public last year and how it allowed the brand to focus more on its mission.

In this episode, Diez-Canseco shares:

How he would advise a brand to decide if an IPO is right for them.
How Vital Farms balances profits and purpose and remains a mission-driven business while still generating a return for shareholders.
What are the tenets of conscious capital and how it has impacted how Vital Farms operates.
The story behind his personal conversion to embracing conscious capitalism.