Market Share: One Year Past Its IPO, How Vital Farms Practices Conscious Capitalism

On this month’s Market Share we’ll hear from Russell Diez-Canseco, the CEO and president of Vital Farms, about the egg and butter producer’s decision to go public last year and how it allowed the brand to focus more on its mission.

In this episode, Diez-Canseco shares:

How he would advise a brand to decide if an IPO is right for them.
How Vital Farms balances profits and purpose and remains a mission-driven business while still generating a return for shareholders.
What are the tenets of conscious capital and how it has impacted how Vital Farms operates.
The story behind his personal conversion to embracing conscious capitalism.

Transcript

Carol Ortenberg [00:08] Hello, I'm Carol Ortenberg, the editor of Nosh. Welcome back to the next episode of Market Share, an original Nosh video series where we learn how executives, leaders, and key decision makers approach strategic choices at their companies. In this series, we share key takeaways for individuals in the food industry, as well as untold stories of success and struggle. Now, if you survey any 10 food executives about the role of venture capital, you'll probably get 10 very different answers. But the fact of the matter is that having access to capital, as well as the strategic…

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