Market Share: How a ‘Material Sciences Company’ Builds a Food Brand

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In CPG, community and core values are both key to building a brand that resonates with shoppers. But how does a company take these elements and carry them over to a whole new line of business? Last week apparel brand Pangaia announced that it would do just that, moving from tracksuits to healthy snacks with the launch of its Super Super Bar. 

On this month’s Market Share, we’ll hear from Pangaia Health’s CEO, Ira Laufer, about how he and the company have made this jump and how it’s bringing customers along for the journey. 

In this episode, Laufer shares: 
How Pangaia approaches its portfolio not as a collection of products, but rather as a collection of values.  
Where the company sees white space in the food industry and its plans for innovation. 
How Pangaia leaned into its community to create Super Super Bar
What it means to be a “material sciences” company and how other companies can adopt this mindset