The National Frozen &
Refrigerated Foods Association (NFRA) has opened registration for the 2026 NFRA
Convention, the industry’s most efficient and focused business event for frozen
and refrigerated foods. Taking place October 17–20 at the Gaylord National
Resort & Convention Center in National Harbor, Md., the Convention is
expected to bring together more than 2,000 retailers, manufacturers, sales
agents and supply chain partners to conduct over 7,500 scheduled business
meetings in just three days.
Designed to maximize time
and strengthen business relationships, the NFRA Convention provides a
structured, concentrated setting where meaningful conversations drive results
across the frozen and dairy aisles.
Registration Now Open: The
NFRA Convention brings together retailers, manufacturers, logistics providers,
sales agents and industry partners from across the frozen and refrigerated
foods landscape for the most efficient and valuable business event of the year.
Business Meetings and Networking Events: At
the core of the Convention is its business meeting format, enabling attendees
to conduct dozens of strategic face-to-face meetings over three days. This
concentrated approach reduces year-round travel demands while accelerating
decision-making and strengthening retailer-manufacturer collaboration.
Product Showcasing:
Sunday evening’s Taste of Excellence reception will spotlight exhibiting brands
and manufacturers sharing the latest in product innovation. Café NFRA and
Frozen Fix, open Sunday through Tuesday, will offer refreshments, product
sampling and informal meeting space for attendees.
Guest Speakers:
Monday Breakfast Session: NFRA’s
First Penguin Next Generation Leadership Program will take center stage during
Monday’s breakfast session, as members of the Class of 2026 present case study
solutions addressing real-world opportunities and challenges across the frozen
and refrigerated marketplace.
Tuesday
Breakfast Session: Christine Ha – Christine Ha is the
first-ever blind contestant and season 3 winner of the competitive amateur
cooking television show “MasterChef” with Gordon Ramsay. She defeated over
30,000 home cooks across America to secure the coveted MasterChef title, a
$250,000 cash prize and a cookbook deal. Her first cookbook, Recipes From My
Home Kitchen: Asian and American Comfort Food, was a New York Times
best-seller. She was named a James Beard finalist for Best Chef, Texas, and is
a restaurateur.
Annual Membership Luncheon: During
Monday’s luncheon, NFRA Chairman Bill Kynast, Chobani, will deliver the State
of the Association address and oversee the installation of newly elected
officers and directors. NFRA President & CEO Tricia Greyshock will present
the Association’s Strategic Plan, outlining priorities and initiatives designed
to advance the frozen and refrigerated categories in the years ahead
Golden Penguin Awards:
Tuesday’s luncheon will recognize the year’s most innovative and impactful
marketing and merchandising campaigns with NFRA’s Golden Penguin Awards,
honoring excellence in promoting frozen and refrigerated foods. The 2026 Top
Marketer Award winners will also be unveiled.
Host Venue: The
Gaylord National Harbor, located along the Potomac River just minutes from
Washington, D.C., will provide a dynamic and accessible setting for this year’s
event.
Attend the 2026 NFRA Convention to connect with key
decision-makers and strengthen lasting business partnerships across the frozen
and refrigerated industry.
For registration and more information, visit
NFRAConvention.org.
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About the National Frozen & Refrigerated
Foods Association (NFRA)
NFRA is a non-profit trade association representing all segments of the frozen
and refrigerated foods industry. NFRA sponsors national promotions ReDiscover
Dairy & Frozen (January), March Frozen Food Month, June Dairy Month, and
Summer Favorites Ice Cream & Novelties (June/July); and provides consumer
information such as lifestyle content, meal preparation tips, recipes and
sweepstakes opportunities through its Easy Home Meals consumer website and
social media properties. To learn more, visit nfraweb.org and
easyhomemeals.com.
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