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Market Share: How Amplify Addresses Consumer Needs By Thinking Holistically

On this month’s Market Share, we’ll hear from Amplify's chief commercial officer Kyle Banahan about how the group's structure has changed and why this move is helping them better execute against Hershey’s larger strategic goals in snacking. 

Transcript

Carol Ortenberg [00:06] Hello, I'm Carol Ortenberg, the editor of Nosh, and welcome to the next episode of Market Share, an original video series where we learn how business leaders, executives, and key decision makers approach strategic choices for their businesses, sharing takeaways for individuals in the food industry, as well as untold stories of success and struggle. A 10 year veteran of the CPG industry who has spent time at both Nestle and the Hershey Company, Kyle Bnahan is the chief commercial officer for Amplify Snack Brands, a better for you snack company that is based in Austin,…

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