Drinking Our Feelings - The Shifting Beverage Consumer
Dec. 10, 2024 at 5:57 PM
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Flavor, function, and form are driving beverage innovation, but there's an underlying trend tapping into human emotion. Why is this resonating with consumers today? With beverage lines blurring, this session explores the concept of social signaling based on what people feel versus what the industry defines as a 'category' and how this may define the future of drinks.
